Global waterpark supplier WhiteWater unveils new branding

Continuing its aim to create places where families can unite and make joyful lasting memories, global waterpark supplier WhiteWater has unveiled new branding to reflects its vision to “create places where fun thrives”.

The branding follows the recent introduction of a new tagline ‘Entertain the possibilities’, a reflection of the Canada-based company’s vision to make the impossible possible through a combination of in-house creativity, engineering, and production based on decades of tried-and-true methods.

Explaining its ongoing aim to encourage creative visions and the exciting places that that thinking can go with WhiteWater’s Chief Business Development Officer, Paul Chutter explains “as with our product portfolio, we strive to stay ahead and consequently, we’ve updated our identity to better express what makes WhiteWater different - what makes us the right choice.

“We wanted to remind people that it isn’t only our size and decades of experience - with over 5,000 projects under our belt which makes us market leaders, it’s our people and their thinking.

“We’re celebrating our strengths, which are are underpinned by the creativity, precision, and commitment of the most talented people in the industry. This approach has created the customer-centric business that we lead today.”

Chutter sees that the company wants to excite parks to “think big”, as, by ensuring safety, entertainment value, and innovating to meet the operators’ needs, WhiteWater makes parks more successful.

He adds “we might have a new look, but it is true to our values and reminds us all that since 1980, we have always been here to serve our clients. We partner with parks to create solutions which drive their gate and ultimately make people happy.”

Click here to contact WhiteWater West via their entry in the Australasian Leisure Management Supplier Directory.