Germany’s FIBO to chart rise of fitness and wellness in spa and hospitality industries

FIBO - the world's leading fitness industry trade show - will chart the rise of diverse forms of wellness at its upcoming 2024 event, with a particular focus on the demand for fitness facilities in hotels.

Presenting an exhibition area and lecture program in Hall 8 at the giant Koelnmesse trade fair centre in the German city of Cologne, FIBO will specifically address owners and directors as well as fitness managers and buyers from the hotel and spa industry - illustrating how to successfully establish fitness and wellness offers.

FIBO Product Manager, Anke Brendt advises “we are delighted to see the increased interest in wellness, regeneration and a holistically healthy lifestyle. To drive these interests even further, we are continuing to expand the wellness and spa segment at FIBO.

“In 2024, we will be even more international, innovative and inspiring. Like no other platform, we offer knowledge transfer, exhibition and networking all in one."

A key component of this will be the Meeting Point Spa & Wellness area which will accommodate industry leaders and those who want to learn, complemented by a four-day lecture program and countless networking opportunities.

Hotel and Spa Industry
On Thursday 11th April (the first day of FIBO), the focus will initially be on the national hotel industry with presentations and expert prior to an afternoon community get-together.

On Friday, FIBO will then celebrate the premiere of the international day at the Meeting Point Spa & Wellness. Visitors can look forward to presentations in English and industry insights from other markets. Firstly, Nina Ruge will provide insights into the trending topic of longevity, the pursuit of a long and healthy life.

The four-day program will conclude with the Spa Manager Day on Sunday.

This starts with a SpaCamp session by and with Wolfgang Falkner on the topic of ‘Inspiration in the spa: from mini-break to wellness time-out’.

The day will be crowned by the festive presentation of the Spa Manager Awards by the Deutscher Wellness Verband. This honours special personalities from spa businesses in the DACH region in the two categories of resort spa and hotel spa.

FIBO also offers guided tours on the topics of wellness and spa. Industry luminaries such as the German Wellness Association and Dehoga will act as guides and facilitate just the right contacts. The focus is on ‘providers of multifunctional solutions for small fitness and wellness rooms’ and ‘providers with trend themes’.

FIBO runs from 11th to 14th April.

Click here for more information in the Australasian Leisure Management industry Calendar.

Images: The FIBO 2024 media launch (top) and delegates arriving at FIBO (below).