Myzone spotlights its client engagement offerings at Dubai Active fitness and wellness expo

Myzone spotlighted its offerings for sustained client engagement during the Dubai Active fitness and wellness expo held from 24th to 26th November 2023 at the Dubai World Trade Centre.

Dubai Active is the Middle East’s biggest celebration of fitness and wellness, bringing together the best brands, studio classes, celebrity trainers and expert speakers in the international fitness industry.

Held alongside Dubai Muscle Show and Dubai Active Industry, Dubai Active hosted of a full weekend of back-to-back fitness and yoga classes, talks on health & nutrition and meet & greets with top celebrity trainers, showcasing the most innovative and exciting brands in wellness.

For gym owners and personal trainers, the quest to sustain client engagement can be a challenging one. With Myzone and its innovative community heart rate training, tapping into the profound influence of accountability presents a transformative strategy.

Myzone share the following on its offerings:

Accountability takes the front seat
There’s a distinctive power in knowing others are aware of your goals and progress. For any gym member, when fellow training app users can see your activity, it creates an unspoken commitment – a responsibility to not let yourself or others down. This kind of positive social monitoring in the Myzone app ensures that those skipped workouts or overlooked routines become fewer and farther between.

Thrive on social connection
Since time immemorial, human beings have gravitated towards social interaction and community building. Integrating social features within a software solution such as Myzone responds to this intrinsic human need, ensuring gym goers remain engaged as part of a cohesive, supportive group, rather than as isolated individuals.

Shared goals amplify dedication
Collective challenges and heart rate training goals, be it logging a joint number of hours, participating in team events, or reaching shared fitness milestones such as a number of Myzone Effort Points, instil a deeper sense of purpose. Users are no longer pursuing just their personal fitness milestones, but are also contributing to a communal objective, magnifying the importance of each sweat session.

Healthy competition fuels ambition
Leaderboards, achievement tags, and recognition systems within training apps and gym environments tap into the spirited side of competition. When individuals see where they stand compared to others, it motivates them to push further, striving for personal bests and higher ranks.

Diverse content engages varied interests
Heart rate training plays host to a multitude of benefits for all kinds of different people. While data and metrics might captivate some, others are drawn to personal narratives or visual testimonials. Myzone’s socially rich features can cater to these multifaceted interests, pooling resources from the community. This plethora of content – from shared workout experiences to individual journeys and social aspects – caters to a wide range of user preferences.

Success stories foster motivation
Hearing about the triumphs of peers – like a fellow user breaking their record or someone overcoming a health challenge – can provide a significant morale boost. These shared journeys within the community become sources of inspiration, driving others to commence or continue their fitness endeavours. When your Myzone community comments on each other’s workouts and encourages each other on their path, great things happen.

Feedback paves the way for growth
Real-time feedback on engaging screens in a gym space not only offer motivation for members, but raises the standard of education for your staff, too. When colour denotes how much effort is being put in, immediacy of understanding brings with it a greater effect on the workout as a whole.

Lifelong bonds enrich the experience
Beyond the MEPs and workout numbers, the bonds and camaraderie developed within such communities are invaluable. Sharing struggles, celebrating successes, and simply being there for one another cultivates deep relationships that outlive the typical gym membership, fostering loyalty and continuity.

Accountability, coupled with a sense of community in a Myzone gym and using the Myzone app, presents a fresh approach for gym owners and personal trainers. Rather than merely focusing on short-term goals, this strategy nurtures engagement, loyalty, and a shared sense of purpose, promising a more holistic and sustained fitness journey for all involved.

Dubai Active also saw the launch of The Fit Club rating system The Fit Guide with Matt Lavender, co-founder and Chief Executive of Enlites noting “Dubai Active Industry was an absolutely incredible event. “Met so many inspirational industry leaders and it was an honour for The Fit Guide to share a stage with such incredible brands as Myzone® Gymshark and Active IQ, to name but a few.”

For more information visit www.myzone.org