Geelong Cats and GMHBA Extend Partnership for a further four years

The AFL's Geelong Cats and GMHBA have extended their partnership for a further four years, with the private health insurer continuing as the club’s official health insurance partner.

The partnership will see GMHBA retain its naming rights to the soon-to-be 40,000 seat venue, with the home of the Cats to continue to be known as GMHBA Stadium until 2027.

Focussed on its continued presence throughout Geelong home games, GMHBA will continue to display their branding throughout the stadium and provide refreshed matchday activations in 2024.

GMHBA will also continue their support of the weekly GMHBA Health Update, the GMBHA Fan Portal which takes fans into a unique inner sanctum experience when Geelong play at GMHBA Stadium, while continuing to support the GMHBA Kids Super Clinic providing 200 junior fans with the chance to hone their skills under the guidance of some of the Cats’ best.

Welcoming the partnership renewal, Geelong Cats Chief Executive, Steve Hocking stated “we’re excited to continue our partnership with GMHBA, as two iconic Geelong organisations, the Cats and GMHBA have strong ties in the region and are committed to growing strong and meaningful connections in the community together.

“We look forward to the next four years of the partnership and we thank GMHBA for their ongoing commitment to our Club, members, fans, and the wider Geelong community.”

GMHBA Chief Executive David Greig said the partnership enabled GMHBA to connect with the Geelong community, with a refreshed game day experience to launch in 2024 to celebrate the ongoing commitment.

Greig advised “the Geelong Cats are a trusted and respected organisation that we are proud to share a long-term partnership with, demonstrating our commitment to improving the health and wellbeing of our members, customers and the communities in which we operate.

“A benefit of being local partners means we are the only brand sponsor in the AFL to offer on ground activations at every home game and we’re excited to make these even more interactive in 2024.”

Image (from left): Geelong Cats Chief Strategy and Growth Officer Marcus King, with GMHBA Chief Marketing Officer Helen Stevens, Chief Operating Officer (Private Health Insurance) Wes Self and Geelong Cats Captain Patrick Dangerfield. Credit: AFL Photos/Cats Media.