Geelong FC announces GMHBA Stadium naming rights deal

The Geelong Cats have announced private health insurance and care company GMHBA as their new stadium naming-rights sponsor.

The Cats's home ground at Kardinia Park, known as Simonds Stadium since 2011, will now be known as GMHBA Stadium, after GMHBA signed a 10-year naming rights agreement with the club.

The club joined forces with local Geelong organisation GMHBA in late 2016, with the naming rights deal expanding this link.

Geelong Chief Executive Brian Cook said the club was thrilled to have GMHBA bear the stadium’s name, stating “this is a milestone moment for the Geelong Football Club.

“An iconic Geelong venue adopting the name of an iconic Geelong organisation in GMHBA is a fitting match, and one we as a club are proud of.

“GMHBA plays a significant role in the city’s growing economy, and our partnership with GMHBA will also play a significant role in securing our future at the stadium.

“This agreement will ensure GMHBA Stadium remains Australian’s most impressive regional stadium and at the heart of the Geelong community for years to come.

“We thank GMHBA for the commitment they have shown to our club, our members and fans and the wider community of Geelong.”

GMHBA Chief Executive Mark Valena also welcomed the deal, commenting “we feel privileged to put our name on such an iconic landmark that means so much to the Geelong community, our members and Cats fans.

“GMHBA Stadium is a place that brings people together. It’s a venue that unites us and we are proud to be associating our brand with such a loved community asset.

 “We believe in the power of sport to help inspire our communities to live a healthy life, and no other venue inspires this city more than GMHBA Stadium.”

The stadium naming rights also reaches beyond fans of AFL, with first major event at the renamed venue being the Australian Matildas taking on China next month

Valena added “we’re excited to see Australia’s much loved Matilda’s take on China at GMHBA Stadium, a fantastic facility to house what should be a great game.

“This 10 year partnership demonstrates our commitment to the region and provides fans certainty and longevity around the stadium name for many years to come.”. 

The Geelong Cats and GMHBA demonstrated their power in working together in their first year as partners by engaging over 4,000 year 3 and 4 students across the G21 region in the ‘Healthy Heroes’ program which empowers young people to make good choices about their health and wellbeing.

Image courtesy of Geelong FC.

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