Fitbench Studio versatility helps Wellfit to deliver signature sessions in Dubai
Wellfit recently opened the largest indoor wellness and fitness facility in the United Arab Emirates (UAE), a 7000 metre² multi-sport hub at the Circle Mall in Jumerirah Village Circle in Dubai and has found that that the versatility of the Fitbench Studio is attracting higher attendance.
Among the 300 group ex classes each week - HIIT, yoga, cycling, Les Mills formats, and others - are Wellfit’s popular signature sessions, including the flagship Blackout, a unique HIIT concept developed in-house by expert coaches.
This 55-minute immersive experience combines a progressive program of boxing combinations using aqua bags with strength exercises in a dedicated studio equipped with state-of-the-art lighting and world-class audio visuals.
A key component of the Blackout classes is the Fitbench Studio, an all-in-one workout bench that serves as an individual training station and houses four sets of rubber hexagon dumbbells, one kettlebell, one slam ball, and three sets of FITBANDs. For additional exercise variety, the bench features eight incline positions for incline and decline movements, plyo box functionality, and a slot for a FITROPE.
Wellfit Chief Operating Officer, Gareth Jones, stated “with its compact design and multi-functional workout capabilities, the Fitbench Studio was the perfect fit. Blackout is an exciting class that is both challenging and varied - and a big part of this is due to the multitude of exercises that can be performed using the Fitbench and its accessories.”
Emphasising that the versatility is a valuable asset, Jones noted "the Fitbench allows our team of instructors to program workouts that are fun and constantly changing to engage members of all ages and abilities – and keep them coming back for more."
Three to five Blackout classes are held daily, and each accommodates 12 members in the 100 metre² studio. In fact, Wellfit has increased the frequency of these sessions due to growing demand.
Jones adds “we’ve received universally positive feedback from members and instructors alike. They appreciate the ease of set-up and ability to transition quickly from one exercise to another.”
According to Jones, Blackout is a core pillar of the Wellfit strategy to give members lots of choices under one roof, sand adds “we’re delighted to work with Fitbench, whose product plays a key role in fulfilling our training objectives.”
The massive facility also includes recovery rooms, a member lounge, a restaurant, and a retail outlet. Wellfit plans to open at least four more facilities in the UAE within the next two years.
Jones colcuded “where sports and fitness meet innovation and technology, Wellfit is the gateway to the best version of ourselves every day."
For more information on Wellfit go to wellfit.me/en/
For more information on the Fitbench Studio go to fitbench.com/collections/fitbench-studio/products/fitbench-studio-classic
Related Articles
Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.
Mailed to you six times a year, for an annual subscription from just $99.
Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.