Eventbrite launches new marketing platform for event organisers

Ticketing and event technology platform, Eventbrite, has today announced an all-in-one marketing platform - Eventbrite Boost - designed specifically for event organisers to break through the social media noise and market their experiences, reach new audiences and grow their attendees.

Eventbrite Boost provides tools for event creators to increase their following on social networks, such as Instagram and YouTube, create branded emails and marketing materials, promote their events on social media, track ticket sales and optimise their advertising, all directly on Eventbrite.

Real-time dashboards provide personalised recommendations on the best marketing campaigns to run based on when people are most likely to buy tickets, and also provide direct insight into how their campaigns are performing. A budget optimiser also ensures advertising dollars are being spent effectively and automatically reallocates spend to the best performing channels.

Eventbrite Boost was designed specifically to address some creator pain points - according to surveys of Eventbrite creators, 84% said they’re interested in growing their business, yet more than half (52%) say they don’t know what in their marketing campaign is working. Eventbrite Boost can help creators make informed marketing decisions to grow their businesses.

Eventbrite Chief Marketing Officer, Tamara Mendelsohn notes “we know event creators are eager to market their events, reach new audiences and increase attendance, especially as they relaunch their in-person event businesses.

“There are many different marketing tools available, but none are built specifically to promote events, and it can be intimidating to try to figure out which to use and how to use them. We created Eventbrite Boost to reduce complexity and help event creators save time and money by automating their marketing campaigns, so they can grow their audiences while focusing on what they do best: producing and hosting awesome experiences that bring their communities together.”

Eventbrite Boost is available worldwide today.

For more information go to eventbrite.com.au/boost/