Eventbrite research reveals Australia’s event trends

A new study conducted by Eventbrite, a global ticketing and event technology platform that has powered more than one million events in Australia, provides an insight into the popularity of different events in each of the states.

Eventbrite’s study of 450,000 events it powered in Australia between January 2018 and June 2019 reveals Victoria to be the nation’s events and music capital with more than 124,000 events and live experiences in that period.

Eventbrite reported that Victoria hosted more music, health and wellness events than any other Australian state.

NSW is the 'sporting state', hosting over 2,900 sports and fitness events in the 18 months - more than any other Australian state.

NSW has also claimed the mantle of the festival state, with more than 3,000 festivals celebrating everything from food and wine to music and science.

The study also revealed that Sydney is Australia’s yoga capital with almost 1,600 events while Byron Bay is home to the country's highest number of beer events. 

While Melbourne is a mecca for vegan events, speed dating is most popular in Sydney and cheese events most popular in Brisbane. 

Emerging event trends spotted in other Australian states include ‘drinking yoga’ experiences like ‘Yin and Vin’ in South Australia, where attendees practice traditional yin yoga poses in a picturesque vineyard before indulging in a glass of locally-produced wine; or ‘Beers and Yoga’ in Hobart, where yogis combine asanas with a refreshing ale. In Perth, fried chicken battles are proving popular with local foodies, while astronomy tours are trending in the Top End.

Explaining that he was excited by the diverse and growing number of live experiences that Australians are creating and consuming, Josh McNicol, acting General Manager, Eventbrite Asia Pacific, commented "having powered more than one million Australian events, Eventbrite is the go-to for some of the most unforgettable live experiences the country has to offer. 

“This research points to the wealth of experiences to be had beyond the bustling hubs of Australia's major cities. From speed dating with pets to cheese masterclasses and even 'Beer Yoga', communities across Australia are brimming with unique events designed to help people get out there and try something new – and we're proud to be the platform powering these experiences."