Eden Park launches stadium perfume collection

Inspired by the sporting, entertainment, cultural and community events hosted by New Zealand’s largest venue, Auckland’s Eden Park has launched two unique new exclusive fragrances as part of its Stadium Collection.

Announcing the innovative merchandising move, Eden Park Chief Executive, Nick Sautner stated “these bespoke limited-release eau de parfums, Number 1 and The Garden of Eden, have been personally curated by our team.

“They will take the wearer on a sensory journey back to their own memory of Eden Park - our hallowed turf, a stadium filled with cheering fans and the global sporting teams and players who’ve made history at Eden Park.

“The Stadium Collection, a partnership between Millar Road Studio, a local small business champion and a global icon, sets a benchmark on and off the field. We’re already looking at expanding the Collection to add more fragrances.

“A number of international athletes have their own Eau de parfums, including David Beckham and Dan Carter, plus there are other sporting heroes such as Ruby Tui, Hannah Wilkinson and Kieran Reid, who have all made history on our hallowed turf.

“For over 120 years, Eden Park has been synonymous with delivering world-class live events, putting New Zealand on the global sports and entertainment map. The Stadium Collection is a celebration of the venue's rich history, its commitment to excellence and innovation and creating unique experiences for everyone who walks through our gates.”

Number 1, the first fragrance in the collection, is described as a bold and dynamic scent that reflects the triumphs and victories witnessed at Eden Park over the years. The Garden of Eden scent is a harmonious blend that encapsulates the lush greenery and vibrant atmosphere of our hallowed turf.

Currently, Number 1 and The Garden of Eden by Eden Park retails for $170 and is available to purchase exclusively from Eden Park by clicking on this link.

Each year, Eden Park welcomes more than half a million sports and entertainment fans.

Images: Number 1 and Garden of Eden by Eden Park (top) and Eden Park Head Groundsman Blair Christiansen with Number 1 (below).