Samsung and Eden Park partner to install New Zealand’s largest digital screen

Global technology giant Samsung and Auckland’s Eden Park have combined forces to install New Zealand’s largest digital screen, significantly improving the stadium’s visual infrastructure.

Rising above the East Stand now sits a new Samsung LED super screen - over 330 metre2 of viewable screen and over 40 metres in length – rivalling many international sport and performance venues.

Eden Park says working closely with Samsung has allowed the stadium to enhance its offering by adopting new technologies now and into the future. The centrepiece will allow dynamic entertainment, including celebrating the local community in upcoming content.

Eden Park Chief Executive, Nick Sautner notes that Eden Park “is a community asset that is home to 118 years of history and endless unforgettable memories. The fan experience continues to evolve and we’re committed to staying at the forefront of this shift through key relationships with renowned global brands like Samsung. The installation has already brought colour and excitement to the stadium atmosphere and we look forward to continuing to bring stories and brands to life.”

Samsung has previously installed advanced LED signage in the East and West Stands, allowing technology enhancements such as dynamic and customised messaging for partner activations and event integration.

In 2019 Samsung transformed a community lounge in the stadium’s North Stand to provide a full makeover which included the latest in appliances and audio-visual products and the area being renamed the ‘Samsung Community Hub’.

Additionally, Eden Park’s Staydium Glamping domes are fitted out with the latest Samsung entertainment and audio-visual technology to ensure a seamless stay in the popular tourism attraction.

Sautner adds “the ever-changing landscape of sport and entertainment, and increased competition for discretionary spend, challenges us to deliver interactive experiences to complement the action on the field and Samsung has been integral in this process.”

As part of the strategic partnership, Eden Park has been used as a pilot site for Samsung’s newest innovations to showcase its technology in situ to both local and international management and industry leaders, as well as utilising a corporate suite as an apartment-style demo space.

For more information on Samsung products and projects go to samsung.com/global/