Australasian Leisure Management
Jun 6, 2008

Eagle Boys Pizza adds bite to Water Park

By incorporating an Eagle Boys Solution Store, Rockhampton's Rock Pool Water Park has been able to extend its offering to park patrons and foster a viable new business.

The Solution Store is a new Eagle Boys business model that can operate in a space as small as six metres2. It makes use of new technology allowing pizzas to be prepared in-store in a third of the time as traditional pizzas.

One of Rockhampton's key attractions, Rock Pool Water Park offers water slides, mini golf course, pools and playgrounds. These attractions are now enhanced by an Eagle Boys store which now sells up to 1,000 pizzas a week to hungry customers.

Eagle Boys Rock Pool Water Park owners John and Tameka Stephens embraced the opportunity of opening a business in a high-traffic area, explaining "Eagle Boys already operates successful Solution Stores in service stations, sporting stadiums and domestic airports. We already had a food outlet but opening a Solution Store at the Park seemed a great addition to our existing business due to the simplicity of it. The park generates a high volume of people and these people are mostly pizza-lovers so it makes for a very viable business."

Eagle Boys Chief Executive Todd Clayton said the pizza maker was looking to open a number of new Solution Stores within existing businesses, stating "the Solution Store works because the costs associated with a traditional pizza store do not apply because pizza bases are prepared off-site and therefore no equipment or labour is involved in the dough production. Also, because solution stores operate in such small spaces, rent and labour costs are significantly reduced.

Eagle Boys is one of Australia's largest pizza makers and is 100% Australian-owned. It operates more than 200 franchised stores throughout Victoria, New South Wales, Queensland, Western Australia and the Northern Territory, employing more than 4,000 staff and making more than 13 million pizzas a year.

For more information contact Robin Heslehurst, Franchise Sales Manager Solution Stores on 07 3033 1000; mbl: 0437 427 117, E: robin.heslehurst@eagleboys.com.auwww.eagleboys.com.au

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