QTIC event brings Queensland tourism industry together to celebrate NAIDOC

The Queensland Tourism Industry Council NAIDOC Corporate Breakfast held yesterday at Brisbane’s Victoria Park brought together some of the biggest names in Queensland’s tourism industry to celebrate Indigenous culture.

More than 330 guests gathered at the sell-out event to recognise the importance of First Nations tourism in the Sunshine State.

QTIC Chief Executive Brett Fraser highlighted that Indigenous tourism experiences account for two million visitors to Queensland each year and that, prior to the pandemic, 12% of all international visitors to the state participated in First Nations activities and events. 

Fraser noted “we’re seeing a growing demand from both domestic and international visitors for greater authentic cultural experiences.

“Our theme parks and adventure tourism experiences will always draw big crowds, but increasingly we’re seeing guests wanting to connect with the rich cultural experiences and stories of our state’s first inhabitants.

“It’s essential for our tourism sector to not only provide these important experiences, but to also remind guests on Country that all tourism in this state stems from the ancient practices and customs of First Nations peoples.

“It was Indigenous storytellers who first shared the unique experiences of this land and Indigenous peoples who prioritised a deep respect for our natural assets.  

“The sell-out NAIDOC event affirms that our industry is committed to bolstering First Nations tourism and is leading the way in advocating for a stronger Indigenous representation in Australian tourism.”

QTIC NAIDOC Breakfast attendees were treated to a stellar lineup of guest speakers, including the first Aboriginal woman to serve in the House of Representatives, the Minister for Indigenous Australians, the Hon. Linda Burney MP.

Minister Burney leant her influential voice to speak on the importance of Indigenous representation within all industries and across all political spheres.

Queensland Tourism Minister Stirling Hinchliffe said growing First Nations visitor experiences was a key recommendation of the independent Tourism Industry Reference Panel.

“We know genuine Indigenous cultural experiences are increasingly sought-after by domestic and international visitors to Queensland,” Minister Hinchliffe said.

“Growing Aboriginal and Torres Strait Islander tourism is important for rebuilding Queensland’s overseas visitor industry, worth more than $6 billion before the pandemic.

“As the Tourism Industry Reference Panel has identified, authentic First Nations cultural experiences will be important for reshaping our visitor economy toward 2032.”    

Indigenous broadcaster, NITV attended the event and televised the QTIC NAIDOC celebrations live across the country.

The event was supported by The Star Entertainment, Griffith University, Reef and Rainforest Research Centre, Australian Adventure Tourism Group, Indigenous Business Australia, Karlka Recruiting Group, SeaLink, Fun Over 50, and Deadly Tickets.

Images from top: Sold Out 2022 QTIC Naidoc Breakfast; 2022 QTIC Linda Burney guest speaker,  2022 QTIC Naidoc Breakfast Linda Burney and SBS presenter John Paul Janke