Dreamworld kicks off 38th anniversary celebrations
Marking 38 years since its opening today, Dreamworld has kicked off its birthday month with its biggest ever summer campaign and a series of celebration events.
Dreamworld has focused its birthday events on its wildlife, with its tigers, dingoes and koalas spending their morning bounding towards specially selected treats, serving as an enriching and fun surprise for the anniversary bash.
Dreamworld’s adult tigers and cubs made a splash in the Tiger Island plunge pool as they pounced for colourful birthday pinatas in the form of a 38.
The Gold Coast theme park’s dingo trio - Kuppar, Kimba and Kiah - along with Blaze the Tasmanian devil, were served up a slice of meat cake, and Mupee the tree kangaroo had a bite of sweet potato delight, her favourite treat.
While their wildlife carers are focused around nurturing each animal by encouraging fun and play, Dreamworld General Manager Life Sciences, Al Mucci highlighted how the attraction uses each animal to help raise awareness and much-needed funds for their species in the wild.
Mucci explained “Dreamworld, through the Dreamworld Wildlife Foundation, is recognised globally for the conservation work we do, to help support threatened and endangered species.
“We have raised over $3.5 million for carefully selected initiatives since the foundation was founded in 2012, with majority of the funds stemming from fundraising drives and wildlife encounters throughout the park.”
The birthday cheer was shared throughout the entire Dreamworld family, filling every corner with celebration, with team members jumping on board in wishing the park a ‘Happy Birthday’.
Launched in 1981, Dreamworld has grown to become into Australia’s biggest theme park; comprising an all-inclusive experience with rides, slides, wildlife and shows, and today employs more than 1090 people across a variety of roles and industries.
Mucci added “Dreamworld is the Gold Coast’s most nostalgic park and today we celebrate what makes us so unique as well as everything exciting on the horizon for the park.”
Initially opening with five key attractions and rides, Dreamworld is now home to over 40 rides, slides and attractions, including Australasia’s first flying theatre and soon the first waterslide complex to open on the Gold Coast in five years, plus a new world-class rollercoaster.
In line with the new marketing direction for the park, Dreamworld is investing in all aspects of the park to continue delivering world-class, state-of-the-art experiences.
Images: Celebrating Dreamworld's 38th birthday (top) and Blaze the Tasmanian devil enjoying a birthday treat (below). Courtesy of Dreamworld.
Related Articles
Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.
Mailed to you six times a year, for an annual subscription from just $99.
Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.