Australasian Leisure Management
Sep 20, 2010

Clubs use the latest technology to engage members

As fitness and health clubs continue to battle against attrition, one company is using the latest technology to help clubs successfully engage and retain more members.
MobileFit Intelligent Fitness Systems has officially launched its Apple Iphone application for use in Australian health clubs.
The MobileFit iphone application allows club members to access their personalised exercise program and track their progress from within the gym. The application works in conjunction with MobileFitâs web login and touch screen kiosk technology providing clubs with a comprehensive solution to track new member fitness progression.
Over one million Australians are now using iphones with technology analysts predicting that Smartphone shipments will increase at a compounding annual rate of 20.5% until 2014.
MobileFit Australia's Lane Harrison explains that "one of the biggest problems health clubs face is in tracking membersâ goal achievement and fitness progression.
âUsing workout cards is a tiresome process and makes it difficult to spot trends. By contrast, MobileFit's exercise tracking system used in conjunction with our iPhone and iPad application provides a comprehensive solution allowing members to access their workout program and submit their daily exercise progress on their iPhone or from a touch screen kiosk.
"This technology can provide clubs with a huge amount of useful information about a memberâs progression and allows clubs to develop a proactive approach to member engagement and retention."
This exciting fitness technology will be extended to other smart phone models shortly, allowing all technology users to enjoy the benefits of Mobile exercise tracking.
MobileFit Technology has enjoyed great success with clubs throughout the USA, especially within the extensive YMCA market and is becoming increasingly popular in clubs throughout Australia.
For further information call 03 9841 5907.
info@mobilefit.com.au
http://www.mobilefit.com.au

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