Central Coast Stadium starts search for new naming rights partner

Central Coast Stadium - the home of live sport, entertainment and community events on the NSW Central Coast - is inviting proposals to become the venue’s new naming rights partner beyond 2024.

On behalf of Central Coast Council, Stadium operator VenuesLive, has commenced the search for a new partner to enjoy significant benefits and exposure at Australia’s most picturesque sporting venue over a five-to-10-year term.

Commercially known as Industree Group Stadium since 2022, the Gosford Stadium has recently hosted a historic A-League Grand Final featuring local champions the Central Coast Mariners, along with blockbuster NRL regular-season matches, Matildas football internationals, as well as being host venue for the England Lionesses at the 2023 FIFA Women’s World Cup.

Industree Group Pty Ltd - the Berkeley Vale owned-and-operated innovator, designer and manufacturer of premium Personal Protective Equipment - has had its names in lights at the Stadium since the pandemic as demand grew for its products.

Explaining that VenuesLive has begun the search for a naming rights partner to take the Stadium - located in the heart of the booming Central Coast - into a new era, Kath Casey, Venue Manager at Central Coast Stadium, advised that the partnership offer is an opportunity for a leading company to get their brand before the eyes of millions of potential customers and to strengthen relationships on the booming Central Coast.

Casey explains “we believe Central Coast Stadium presents as an unrivalled naming rights opportunity … a truly unique proposition for a prospective Naming Rights Partner looking to increase brand awareness and the value of their brand.

“The Stadium is one of the most beautiful properties in Australian sport and entertainment and its location gives our Naming Rights Partner access to the 350,000 residents of the Central Coast and valuable exposure to the 5.8 million people living in Sydney and the Newcastle region.

“There will also be broadcast and media exposure from up to 40 sporting, entertainment and community events held each year at the Stadium.

“Locally owned-and-operated Industree Group has been a great partner, who provided us with valuable support on the back of the challenging Covid period. Since then, the Stadium has enjoyed two of the most successful years in its history and we are now ready to take it to the next level. Industree Group will remain one of our valued supporters going forward with plans already in place to host a special event here later this year.”

The value of Central Coast Stadium to the local community was recently highlighted by a Central Coast Council report that showed four huge sporting events smashed attendance and visitation records, creating scores of new jobs and pumping $9.75 million into the Central Coast economy.

The Central Coast Mariners’ Grand Final against Melbourne Victory on 25th May broke the all-time attendance record at Central Coast Stadium, with additional seating required to host 21,379 fans. Thousands more watched on from a Live Site outside the Stadium, supported by Destination NSW.

Paramount + announced the live broadcast of the Grand Final had been watched by 1.12 million viewers across its streaming service and Channel 10.

Central Coast Stadium is the last Tier 2 stadium naming rights property available in NSW, with the major stadiums in Sydney, Newcastle and Wollongong signed to long-term naming rights agreements.

Casey added “we’re giving leading companies the chance to be part of an exciting new era and embed their brand in the fabric of the Central Coast - a booming growth region.

“The Stadium is a much-loved community asset, delivering significant economic benefits to the region while acting as a focal point for community pride and a sense of place within the Central Coast.”

VenuesLive will now undergo the process of receiving proposals and shortlisting potential partners.

To express interest in this unique naming rights opportunity, please contact Michael Mcleod at VenuesLive via michael.mcleod@venueslive.com.au

Image: Central Coast Stadium, Australia’s most picturesque sporting venue (top), NRL action at the venue (middle) and a packed crowd for a Matildas game at the venue - managed by VenuesLive Management Services (CC) Pty Ltd, on behalf of Central Coast Council (below).