Canstar Blue research reveals Les Mills as having New Zealand’s most satisfied customers

Research undertaken by consumer ratings agency Canstar Blue has shown that Les Mills delivers the Most Satisfied Customers among New Zealand’s gyms.

Canvassing the opinions of 607 New Zealanders who regularly use their gym memberships, Canstar Blue measured and tracked satisfaction across categories including atmosphere, equipment and facilities, flexibility and perks, staff availability and value for money.

The research also revealed three of the biggest grumbles made by gym members were overcrowding, cleanliness and other annoying gym members.

Commenting on the importance of gym memberships and the value of its survey, Canstar Blue advised “everybody knows the effects of a sedentary lifestyle and the detrimental effect it can have on health and wellbeing. But with the pressures of daily life, it’s often difficult to find time for fitness. That’s when being a member of a gym can help.

“A gym membership is an instant, access-all-areas pass to a world of fitness. Whatever your gender, health and fitness goals or time constraints, there’s a gym membership to meet your needs.

“But which gym to choose? Gym memberships are expensive, and facilities and equipment vary widely. As do levels of staffing and the general atmosphere of different gyms.”

Les Mills achieved a top 5-Star award for overall satisfaction followed by CityFitness, YMCA/Y Fitness and Anytime Fitness.

While all three earn 4-Star ratings for overall satisfaction, City Fitness is the only gym chain in this year’s ratings to earn a 5-Star rating for value for money.

As for what New Zealanders want from their gym memberships, the survey found that the state of a gym’s facilities are of paramount concern for members, as is the general atmosphere, with members highly critical of dirty, poorly maintained facilities, and too many people working out in an testosterone-fuelled, intimidating gym.

Les Mills operates 12 gyms across New Zealand in Auckland, Hamilton, Wellington, Hutt Valley, Christchurch and Dunedin.

Images: Les Mills Auckland City Gym (top) and findings from Canstar Blue's 2021 suvery into customers satisfaction at New Zealand fitness clubs (below).