Planet Fitness announces New Zealand expansion

Planet Fitness, Inc. has revealed that it is to expand into New Zealand, announced an Area Development Agreement with Castle Point Fitness NZ Ltd.

Looking to open a minimum of 25 Planet Fitness locations to New Zealand over the next few years, Ray Miolla, Chief Development Officer at Planet Fitness, explained “as a part of our strategic international growth plans, we are thrilled to announce that Planet Fitness will be opening fitness clubs in New Zealand.

“Our growing fleet of clubs in Australia is performing very well, and we believe we have the right local team in place to replicate this success in New Zealand and accelerate growth of our business in this region.”

Castle Point is a joint venture between the founder of The Fresnel Companies, LLC, a USA-based investment firm and a private family office.

With more than 16.2 million members, Planet Fitness has 2,291 locations across the USA along with operations in Puerto Rico, Canada, Panama, Mexico and Australia.

Planet Fitness Chief Executive, Chris Rondeau, Chief Executive added “Planet Fitness’ expansion into New Zealand, where approximately 86% of the population doesn’t yet belong to a gym, creates a tremendous opportunity to meet consumer needs in the market and offer a judgement free, affordable fitness experience by breaking down the barriers and providing access to fitness for all.

“We are excited to be working with the Castle Point team and look forward to welcoming them into our system and growing the Planet Fitness Brand in New Zealand.”

Image: Planet Fitness' distinctive branding will soon be seen in New Zealand.