Branded children’s swimwear can boost visibility and revenue

Kylie Hadid, Managing Director of Splash About Australia, has highlighted how branded swimwear and related products can play a significant role in boosting visibility, customer loyalty and overall revenue in swim schools, aquatic centres, waterparks and holiday parks.

She shares five points about how this can be achieved:

1. Increase Brand Visibility
Promote Consistency: Branded merchandise such as towels, swim caps, t-shirts, and water bottles can keep your brand visible both within your premises and outside. Visitors to your centre, and guests at holiday parks, are walking advertisements when they wear or use your branded items.

Social Media Exposure: People love sharing personal experiences. When customers share photos of themselves using branded products, it provides free marketing and spreads awareness online.

2. Additional Revenue Streams
Merchandise Sales: Offering branded products for sale, either in your swim school, aquatic centre, or park shop, can open up a new revenue stream. Parents may want to purchase branded items for their children, while guests at holiday parks may enjoy having a souvenir.

Holiday Park Amenities: Offering branded towels, hats, or other accessories for rental or purchase can provide guests with convenience and also create a lasting impression of your park.

3. Enhance Perception and Professionalism
Perception of Quality: High-quality branded merchandise can reflect well on the professionalism and standard of your swim school or aquatic centre. It demonstrates attention to detail and can be a reflection of the high quality of your services.

Trust and Recognition: As your brand becomes more visible, it builds recognition. Customers and visitors will begin to trust the quality and reliability of your facilities and services when they see your logo associated with quality products.

4. Incentivise New Business
Gift Bags and Packages: Offer branded product packages to new customers who sign up for swim lessons or book a stay at a holiday park. It creates a memorable first experience and can encourage return visits.

5. Sustainability and Eco-Friendly Options
Offering sustainable or eco-friendly branded products like reusable water bottles or towels could align with the growing consumer preference for environmentally conscious businesses. This can elevate your reputation and attract a clientele who values sustainability.

Hadid explains “overall, branded products aren't just about selling items; they’re a marketing tool that builds community, elevates your brand, and generates revenue.”

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