Australian Tourism Exchange 2025 gets underway in Brisbane

The Australian Tourism Exchange 2025 (ATE25) is underway at the Brisbane Convention and Exhibition Centre with local tourism operators to be showcased to more than 720 international buyers.

Commencing as of yesterday, ATE25’s four-day program of business appointments between members of the Australian tourism industry and global tourism wholesalers and retailers is seeing 1,500 exhibitors present to international buyers from 31 countries.

Advising that ATE is Tourism Australia’s largest annual trade event and plays a crucial role in driving business from key international tourism markets to Australian tourism operators, Tourism Australia Managing Director, Phillipa Harrison stated “ATE is a chance for our tourism industry to meet face-to-face with key tourism decision makers from around the world and tell them about the incredible products and experiences Australia has to offer for international holidaymakers.

“Queensland tourism operators have certainly made the most of this fantastic hosting opportunity with 169 operators, including 17 Aboriginal and Torres Strait Islander operators, taking over a quarter of the trade show floor - the most ever.”

Queensland Minister for the Environment and Tourism, Andrew Powell, said Brisbane is extremely fortunate to host ATE25, as the event was last held in Queensland’s capital city 17 years ago.

Minister Powell noted “Brisbane has changed significantly since the Australian Tourism Exchange was last here, and we’re so excited to have the opportunity to showcase just how much our city and state have evolved over time - we’ve got more to offer than ever before.

“We want these international tourism decision makers coming back to our shores with as many visitors as possible in the lead up to 2032, during and well beyond.”

Brisbane Lord Mayor Adrian Schrinner said the 2025 Australian Tourism Exchange would drive more business to local tourism operators, adding “Brisbane is Australia’s lifestyle capital, and our tourism operators are a key reason why we are capturing global attention as one of the best places in the world to visit.

“The Australian Tourism Exchange provides a fantastic platform to give tourism operators an edge internationally and stand out in a saturated market.

“This will ensure Brisbane remains a destination of choice for international visitors by showcasing just how much there is to see and do here.”

ATE25 is delivered by Tourism Australia in partnership with Tourism Events Queensland, with support from the Brisbane Economic Development Agency.

Images: Tourism Australia Managing Director Phillipa Harrison addresses ATE25 (top) and ATE25 gets its official opening (below).