Brisbane to host 2025 edition of Australian Tourism Exchange

The Australian Tourism Exchange (ATE) will return to Brisbane next year with Australia’s largest annual tourism trade event to be held at the Brisbane Convention and Exhibition Centre from Monday 28th April to Thursday 1st May 2025.

ATE returns to Brisbane for the first time since 2007 and it will be the fourth time the city has held the event, having also hosted in 2001 and 2002.

As ATE 2024 closed in Melbourne today, Federal Minister for Trade and Tourism, Senator Don Farrell spoke of how the event provides the Australian tourism industry with the chance to meet with tourism wholesalers and retailers from 30 countries around the world.

Senator Farrell noted "the Australian Tourism Exchange is an important event for Australian tourism businesses to sell their products and show the world why there is no place like Australia.

“With Queensland gearing up to host the Olympics in 2032, it’s terrific to see ATE returning to Brisbane next year connecting international buyers and local businesses to take advantage of the green and gold decade.

“Queensland is home to some of the most beautiful and authentic Australian experiences and will be an excellent host for ATE in 2025.”

Explaining that with the Australian tourism industry on the cusp of full recovery, the focus at ATE25 in Brisbane will help to drive the sustainable growth which will take the industry forward, Tourism Australia Managing Director, Phillipa Harrison stated “Melbourne has once again done a great job hosting ATE and we look forward to taking this great event back to Queensland which is home to so many tourism operators and experiences,” Ms Harrison said.

“By the time ATE returns to Brisbane next year we expect that the Australian tourism industry would have surpassed the 2019 numbers we have been using as a benchmark and will once again be firmly focused on the future.”

Tourism and Events Queensland Chief Executive, Patricia O’Callaghan added “we are proud to be Australia’s number one holiday destination so it’s great to welcome ATE back to Queensland which we estimate will benefit the Queensland economy by $8.5 million.

“Queensland hosts many key trade events as we understand the importance they play in growing tourism in our state, but it is fair to say ATE is the cream of the crop. The long-term benefits from ATE are substantial - the relationships and future business it establishes will help us build to our goal of reaching $44 billion by 2032 in overnight visitor expenditure.”

ATE25 will be delivered by Tourism Australia in partnership with Tourism Events Queensland, with support from the Brisbane Economic Development Agency.