Australian Ski Resorts launch Keep Our Season Safe Campaign

Aligning Australian skiers and snowboarders downloading of the COVIDSafe app with moves to ensure that the nation’s winter season can be allowed to get underway, Australia's ski resorts have today launched the ‘Keep Our Season Safe, Download Covid Safe’ campaign.

Including an industry led video and other digital assets, the aim is to send a signal from the Australian Ski resorts that they are supporting governmental guidelines to download the COVIDSafe app and are acting responsibly and in line with the current restrictions.

With the Federal Government having last Friday released the national cabinet’s three-step program to gradually re-open Australian society and its economy, Australia’s ski resorts are keen to work with the governments to ensure lifts open for the 2020 winter, with commitments to social distancing, COVID-19 safe plans for work places, maintaining hygiene practices and downloading the COVIDSafe app.

Australian ski resorts have been lobbying governments at local, state and federal levels over recent weeks, assuring politicians and health department officials that the resorts are committed to operating safely and within COVID-19 guidelines.

Encouraging the snow community to download the COVIDSafe app is a way of illustrating that commitment.

Australian ski resorts envisage that for ski resorts to open the restrictions will need to be have been eased to step 3, summarised by the Federal Government as, “a commitment to reopening of business and the community with minimal restrictions, but underpinned by COVID safe ways of living” with all Australians returning to work.