Ski and Snowboard Australia launches new Snow Australia brand

Ski and Snowboard Australia (SSA) has announced that it has officially changed its name to Snow Australia.

The organisation made the decision earlier this year with a new website and a new logo carrying forward the heritage of the widely recognised 'skiing kangaroo'.

Explaining the new brand, Snow Australia President, Dean Gosper advised "the change to Snow Australia coincides with the recent unification of the sport and reflects its responsibilities and connections in simple and elegant language.

"It embodies the organisation's truly unified, national vision and the sport’s intimate connection with its terrain."

Snow Australia Chief Executive Michael Kennedy added "ultimately, the continued success of Snow Australia supporting athletes and developing champions will underpin recognition.

"The tagline 'Athletes. Pathways. Performance' is embedded in the new brand as these are the pillars on which our sport is built."

For more information go to the new website at snow.org.au