Australian Open serves up big benefits for Victoria

An evaluation of the 2014 Australian Open shows that the event provided record economic benefits to Victoria as nearly 120,000 visitors flocked from interstate and beyond.

A report by Deloitte Access Economics found the 2014 event was worth $245.5 million to Victoria - up from $239 million in 2012 and easily eclipsing the 2008 figure of $163.3 million. The world-renowned tournament created 1400 jobs for Victoria.

Of the Australian Open attendees, some 49% were from beyond Melbourne, with a break-down of:

• 9% from regional Victoria
• 29% from interstate
• 11% from overseas.

The report found visitors from interstate and abroad spent millions in our bars, hotels and taxis. Our interstate guests attended an average of three tennis sessions, while international spectators viewed 3.7 sessions.

The report also reveals that 22% of international spectators came from New Zealand, ahead of England (12%) and the United States (11%), and that nearly a quarter of international guests were aged 25 to 29 years.

The Australian Open is one of the most anticipated tournaments on the world tennis tour and one of the biggest sporting events in the world. A record 703,000 spectators poured through the gates for the 2015 tournament.

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