Australasian Leisure Management
Feb 3, 2015

Record crowds attend 2015 Australian Open

A record 703,899 fans flocked to the 2015 Australian Open, smashing the previous record of 686,006 set in 2012.

Just released Tennis Australia figures on the tournament’s performance, show that 10 of the 28 sessions during the 14-day event attracted record number including a first Monday day/night record of 71,151 fans. The previous first Monday day/night record of 63,595 fans was set in 2014.

More than 650 journalists, photographers and videographers from 283 media outlets provided detailed coverage of the Australian Open, including 296 international media from 44 different countries. There were 78 Asian media representatives on site, including 37 from Japan and 25 from China.

8,412 staff, contractors and volunteers employed by Tennis Australia, Melbourne Olympic Parks Trust (MOPT) and catering suppliers Delaware North worked behind the scenes to deliver Australian Open 2015.

In terms of digital and social media, before the Men’s Final on Sunday 1st February there were more than 13.5 million unique visitors to ausopen.com website throughout the tournament period.*

The Australian Open Facebook page grew to 1,549,586 likes and attracted more than 1.4 million total engagements

On Twitter, @australianopen grew to 711,319 followers. The most retweeted #ausopen post was @jnarls’ video link: ‘We're ready for you – Australian Open 2015’.

The official Australian Open App was downloaded 1,199,509 times across iPhone, iPad and Android devices.

Famous faces from across the sporting world to attend the event included: Adam Scott, Steve Smith, Steve Waugh, Lydia Lassila, Layne Beachley, Cameron Smith, Jimmy Bartel, Gary Ablett Jnr, Liz Cambage, Billy Slater, Ian Thorpe, Adam Goodes, David Hale, Liesel Jones and Sharelle McMahon.

Other famous faces in the crowd included: Eric Bana, Toni Collette, Geoffrey Rush, Magda Szubanski, Kate Ritchie, Ryan Corr, Josh Thomas, Carla Zampatti and Livinia Nixon, musicians Kenny Rogers, Niall Horan, Kate Ceberano and Natalie Bassingthwaite, celebrity chefs Heston Blumenthal and Matt Preston, Australian of the Year Rosie Batty along with finalist Deborra-Lee Furness.

*Digital and social media figures as at 5pm, Sunday 1st February 2015.

24th January 2015 - MARGARET COURT ARENA GAINS ACCLAIM DURING AUSTRALIAN OPEN WEEK ONE

19th January 2015 - TICKETEK INTRODUCES WORLD FIRST DYNAMIC MOBILE TICKET AT AUSTRALIAN OPEN

17th January 2015 - QUAYCLEAN READY FOR 2015 AUSTRALIAN OPEN

6th January 2015 - AUSTRALIAN OPEN IS NOW A ‘WEATHERPROOF’ EVENT

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