New Zealand’s growing business events sector looks to recruit young talent

Workforce growth is predicted for New Zealand's business events sector with skilled staff crucial to its success – as revealed in a new industry survey from Business Events Industry Aotearoa (BEIA) and Ringa Hora Services Workforce Development Council.

Over 70% of organisations are anticipating a rise in the number of business events in the next three years, with 44% saying they plan to recruit more staff, particularly for roles like event coordinators and managers, the survey shows.

BEIA Chief Executive Lisa Hopkins says the survey report reflects industry optimism for the future, with many organisations ready to take on new people.

Hopkins notes “the report also highlights that attracting young talent remains a significant challenge. BEIA and Ringa Hora are working together to boost the next generation of business events professionals by creating a sector-specific training programme.”

Findings from the survey are being used in the development of Te Haeata, a new vocational training programme for the business events sector, which will be officially launched in November 2025 at the BEIA conference in Auckland.

Hopkins adds “we are currently awaiting NZQA approval on the Te Haeata modules, with the intention to deliver this new qualification and skill standards as a mix of online and on the job training.”

With four modules in total, and stackable credentials on offer, the first module has also been designed to roll out to high schools as an initial stepping stone into the world of business events.

Hopkins shared “our focus is twofold. Firstly, we need to introduce this incredible industry to the next generation of professionals. This means showing students a pathway they can take as part of a Tourism, Hospitality and Events focus.

“Secondly, the survey revealed that given most staff enter the industry from hospitality or tourism, the natural next step is to develop a deeper understanding of career opportunities the sector offers, by focusing on the essential role of event coordination.

“Raising awareness of the business events industry as a viable career path is seen as the most effective way to address the skills gap. This will be an opportunity to tell the stories of those who have forged careers in this sector here and overseas to inspire the next gen of industry professionals.”

Ringa Hora GM, Partnership and Engagement, Mel Harrington says Ringa Hora greatly values its partnership with BEIA and the strong leadership from the industry working group.

Harrington enthused “It is exciting to introduce a new, fit-for-purpose product developed by and for industry as we look to the future with optimism and acknowledging the importance of having a skilled and talented workforce.”

The report identified communication skills (verbal and written) as the most important soft skills, followed by attention to detail and problem-solving. Technical skills in designing immersive events and proficiency in event management software are highly valued. Financial support and flexible training schedules are identified as the most beneficial opportunities for training.

“It's clear that leadership and mentorship matter more than ever. Ensuring a resilient industry, which looks to the future and the people who will one day be spear-heading it, is vital. What we are doing today is developing the foundations for our industry to continue to thrive,” Hopkins concluded.

The Workforce Development Survey Report analysed workforce development needs, critical skills gaps, and recruitment trends in New Zealand's business events sector for 2025 and beyond. Results came from over 130 key business events related organisations.

Access the full Business Events Workforce Development Survey Report 2025.

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Image. Tourism students at Toi Ohomai Institute of Technology, Bay of Plenty. Credit: BEIA