New Chair announced for BEIA approved Professional Conference Organisers Group

Rachel Cook has been appointed Chair of the Business Events Industry Aotearoa (BEIA) Approved Professional Conference Organisers (PCO) Group.

BEIA is the official membership-based association of New Zealand's business events sector. It has more than 460 members across a broad range of industries.

Cook is the Business Director of Conference Innovators (CI) and since joining CI 20 years ago has been instrumental in the company's continuing growth and success. Cook plays a pivotal role in building and supporting the talented CI team, fostering a collaborative and innovative culture that underpins the delivery of high-quality events.  

Cook shared “It is a privilege to step into the role of Chair for the BEIA PCO group, representing a network of professionals who uphold the highest standards in the conference and event management industry. This group is a cornerstone of our sector, ensuring that every conference, event, or meeting is managed with excellence, reliability, and trust.

“We extend heartfelt thanks to our previous Chair, Arna Wahl-Davies for her valued contribution over the past four and a half years.”

BEIA Chief Executive, Lisa Hopkins says the 16 companies accredited to the BEIA Approved PCO Group are qualified to handle the most complex of domestic and international association conferences.

“Not only are BEIA Approved PCOs required to meet strict criteria on an annual basis, they are bound by a Code of Ethics, Rules and Responsibilities determined by BEIA,” Hopkins advised.

Cook says the value of working with a BEIA Approved PCO is about ensuring events are delivered to the highest standards and executed professionally, securely, and ethically and adds “for clients, suppliers, and stakeholders alike, working with a BEIA Approved PCO gives peace of mind and the assurance of a high-quality experience.

“As Chair, my focus is on building value for the members of the BEIA PCO group and strengthening collaboration within our network.

“In an industry that continues to evolve, the role of a PCO is more vital than ever. I look forward to working with this incredible group to ensure BEIA Approved PCOs continue to thrive and deliver exceptional value for clients and stakeholders alike.”

More information BEIA 

Image: Rachel Cook, new Chair of the BEIA-approved PCO Group