Australia contributes highest visitation to Fiji in 2015

Tourism Fiji has announced that the nation attracted a record 754,835 visitor arrivals 2015 – a 9% a increase on the previous record from 2014.

With Tourism Fiji’s visitor arrivals target for 2015 having been set at 714,000 visitors, the success has been attributed to genuine collaboration between tourism industry stakeholders and an enabling economic environment.

Commenting on the provisional 2015 visitor arrivals figures from the Fiji Bureau of Statistics (FBoS), Tourism Fiji Executive Chairman Truman Bradley explained “2015 is a milestone year for the tourism industry in Fiji.

“The growth of the industry is unparalleled (and) we have well and truly surpassed all expectations and we should all be proud of it.

“We were quite confident of achieving this target towards the latter half of 2015, and thus evaluated what was working for us and what we can improve on. Tourism Fiji is ardently supporting the industry to continue to raise the bar.

“We must also acknowledge the efforts of the Fijian government without whose support achieving this goal would have been impossible.”

Bradley emphasises that the hard work and dedication of all stakeholders involved, whether as an individual or an organisation, to attract more visitors to the country does not stop here, adding “Tourism Fiji will continue to strategically market and brand destination Fiji by working with industry partners to maintain this positive trend.

“The increase of existing routes seat capacity to our short haul markets and the inclusion of new routes by Fiji Airways such as Singapore and San Francisco provides us the much needed boost to contribute significantly to our 2016 visitor arrival targets.”

The FBoS provisional visitor arrivals for December reached a record 65,951, an increase of 10.8% compared to 2014, and increases were recorded from all of Tourism Fiji’s key source markets, with traditional markets Australia and New Zealand making 67.1% of the total.

Australia maintained its position at the top with 367,273 visitors, making 48.7% of the total arrivals. New Zealand followed with 138,537, accounting for 18.4%. The North American Market (United States and Canada) sits on third place with 79,540 visitors (10.6%), Europe had 31,195 arrivals (4.1%), United Kingdom had 16,716 (2.2%), China had 40,174 (5.3%), India had 3,352 (0.4%), and South Korea had 6,700 (0.9%). Others countries, including Japan, Rest of Asia, Pacific Islands, while others made up 71,348 arrivals (9.4%). 

Image: Fiji Beach Resort Spa Denarau Island.

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