Australia marks global exhibitions day

Australia has been the first country to kick off celebrations for Global Exhibitions Day 2017 with the Exhibition and Event Association (EEAA) delivering a its two-day program of activity on 7th and 8th June to support the global campaign.

An initiative of UFI, the global association for the exhibition industry, and the International Association of Exhibitions and Events (IAEE), Global Exhibitions Day promotes the Power of Exhibitions in driving important economic, social and business outcomes all over the world.

Now in its second year, the campaign is currently being supported by 53 countries.

EEAA Chief Executive, Joyce DiMascio, said that as the peak industry association for the exhibition and event industry, she was proud to have once again spearheaded Australia’s participation in Global Exhibitions Day.

DiMascio stated “this year, EEAA will deliver a full program of advocacy targeting both the marketing industry and also the government sector.

“We have written to 75 local, state and federal politicians, business leaders and industry stakeholders around the country with the message about the importance of our sector.

“We are honoured to be joined by two government representatives – Assistant Minister for Trade, Tourism and Investment, the Hon. Keith Pitt MP will represent the Federal government at our Leaders Forum Dinner and Mr Jonathan O’Dea, NSW Parliamentary Secretary for the Premier and Treasurer will represent the Premier at our Global Exhibitions Day Reception and at our Leaders Forum.

“Other members of parliament are posting on social media to support Australia’s contribution to the global campaign.”

EEAA launched a social media campaign with the industry to amplify Australia’s voice on the global stage. This year, the Association has expanded its reach, targeting decision makers in the marketing community about the power of the live event channel for achieving marketing objectives. 

DiMascio adds “this is an important day for our industry. Advocacy for our sector is a collective responsibility and there is more impact if we all join in the global effort.”

UFI Managing Director and Chief Executive Kai Hattendorf commented “GED is a truly global celebration of the exhibition industry, and all its highly-valued people.

“I’d like to congratulate our amazing colleagues and friends who are joining forces everywhere to create a global buzz that, I am sure, will spread throughout our industry and beyond.”

EEAA’s two-day program of activity for Global Exhibitions Day includes: 

Wednesday 7th June
• Power of Exhibitions Masterclass session at the Mumbrella360 Conference 
• EEAA Annual General Meeting 
• EEAA Global Exhibitions Day Reception 

Thursday 8th June
• EEAA Leaders Forum 
• EEAA Leaders Forum Dinner

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