ATPM to manage landmark Karri Valley Resort in Western Australia

Leading holiday park management company, Australian Tourism Park Management (ATPM) has increased its Western Australian management portfolio to six properties with the addition of the RAC-owned Karri Valley Resort near Pemberton in Western Australia’s southern forest region.

Owned by the NRMA, which acquired the ATPM business in June this year, ATPM specialises in holiday park management in legendary locations and owns and manages 40 parks around Australia.

Commenting on the new management deal, ATPM/NRMA Holiday Parks Chief Exectuive Paul Davies stated “ATPM’s business philosophy is based providing guests with exceptional holiday experiences via a combination of fantastic locations, great hospitality and excellent facilities, both for our client park owners and our own properties.

“Our focus will be to work closely with RAC Parks and Resorts to rebrand the property as RAC Karri Valley Resort and implement a number of guest initiatives including the ability for guests to lay-by their holiday and pay it off in instalments prior to their arrival.”

RAC Executive General Manager Brand and Tourism Tony Pickworth said this acquisition builds on RAC’s goal to provide its members and visitors to the state with good quality holiday accommodation in key tourism destinations around Western Australia.

Pickworth explains “Karri Valley Resort currently has 35 chalets and 32 lakeside rooms, and RAC will soon commence refurbishments and improvements including the addition of a new caravan and camping site.”

The resort joins other popular Western Australian locations in the RAC Parks and Resorts family, including the Ningaloo Reef Resort, RAC Exmouth Cape Holiday Park, RAC Monkey Mia Dolphin Resort, RAC Busselton Holiday Park and RAC Cervantes Holiday Park.

Davies added “as a mutual organisation, RAC continues to evolve both its member benefits and services to meet the needs of more than 950,000 members across Western Australia.”

 RAC Members will receive up to 20% discount on accommodation.

 About the property:

• Karri Valley Resort is located amongst the towering karri trees of Western Australia’s South West Region, a leisurely 3.5 hour’s drive from Perth and close local wineries and attractions
• Resort activities include: bike riding, walking trails and hiking, mini golf, swimming, canoeing, tennis, volleyball, archery, games room and an animal farm
• The Resort has a lakeside restaurant open for breakfast, lunch and dinner
• The property comprises 110 hectares and is located 24 kilometres from Pemberton in the beautiful Southern Forest region of Western Ausralia
• The property adjoins the Beedelup National Park and the popular Bibbulmun track

The NRMA acquired ATPM in June 2017, as part of its strategy of focusing on growth in regional tourism across Australia through its investment in the holiday park sector.

For more information go to www.racparksandresorts.com.au 

Article amended 12th July 2018

22nd September 2017 - GROWTH ONGOING IN AUSTRALIAN TOURISM AS SPENDING EXCEEDS $103 BILLION

20th June 2017 - NRMA EXPANDS HOLIDAY PARK OPERATIONS WITH ACQUISITION OF AUSTRALIAN TOURIST PARK MANAGEMENT 

5th April 2017 - WINE INSPIRED SPLASH PARK OPENS IN THE BAROSSA VALLEY

26th October 2016 - CARAVAN INDUSTRY ASSOCIATION HIGHLIGHTS WHY HOLIDAYS MUST BE ACCESSIBLE FOR ALL 

14th May 2015 - VOLUNTEERS ENSURE LONGEVITY OF BIBBULMUN TRACK 

29th May 2014 - PARKS FOR PEOPLE FUNDING BOOSTS WESTERN AUSTRALIA’S NATIONAL PARKS 

3rd December 2012 - TOURISM SPOTLIGHT TO SHINE ON MARGARET RIVER

14th November 2011 - $1 MILLION FUNDING FOR WESTERN AUSTRALIA’S RECREATION TRAILS 

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