ALFA enters new era as states come together

The Australian Leisure Facilities Association (ALFA) has enacted a new operational structure to better align the interest of the state-based associations and broader industry.

The recent restructuring of administration tasks and financial dependency has seen ALFA adopt a consolidated approach utilising the expertise of the state-based associations and national board members to complete the executive and secretariat roles of the organisation. ALFA has previously sought financial sponsorship and membership through industry stakeholders in direct competition with its own voting members.

Explaining the move in a letter to stakeholders, ALFA Chair Mark Collins advised "in a time where collaboration is paramount and duplication is too common, ALFA’s purpose is to support the national industry and its state based peak bodies, not work against or compete with them.

"ALFA has now structured the association so that there is no longer ongoing financial contribution required by individual state associations or national sponsors in order to operate the association.

"The structure would see a transition away from the current national trade sponsorship income model which removes a major barrier and a previous conflict of interest with state associations, ultimately allowing further transparency and unity between ALFA and its members.

"The reinvigoration of ALFA is set to increase output for the industry through stronger collaboration and a ‘whole of sector’ approach which will pick up issues challenging the sector and agitate for positive change on a national stage.

"ALFA will produce national advocacy opportunities uniting the voices from each state member as well as facilitating networking, collaboration and project support between state counterparts facing similar challenges within their state and or organisation.

"The ALFA board is committed to the notion of having a robust and effectual national peak body for the Australian leisure facilities industry.

"ALFA’s role is simple, to represent the aquatic, recreation and leisure facility industry with one national voice.

"ALFA would like to thank all sponsors who have supported the association in 2018/19 and years prior. We look forward to continuing to promote and support the industry suppliers who support the individual state associations.

"The Board of ALFA would also like to take this time to acknowledge the years of service and hard work of Loren Bartley and Teresa Soutter who have been a consistent support and driver of ALFA across their many years of working with the association. Thank you both for your contribution and we are very grateful for your loyalty and longevity."

ALFA advise that for a brief time throughout the transition period there may be times where the ALFA website is down for servicing.