Australasian Leisure Management
Aug 1, 2023

AirAsia X named Official Airline Partner for Sydney’s City2Surf

With less than two weeks until its staging on 13th August, Sydney’s City2Surf has announced that low cost airline Asia X has been named as the Official Airline Partner for this year’s event.

The support for what is claimed to be the world’s largest fun run, will see the medium haul carrier offer low cost fares to Sydney while also rewarding the male and female City2Surf winners with two return AirAsia X flights each.

Advising that the sponsorship is a great fit for the airline, AirAsia X Chief Executive, Benyamin Ismai commented “we are thrilled to add the City2Surf to our portfolio of sponsorship partners. Sydney has always been one of our core and most popular destinations in our network and we are proud to play a strong role making it affordable for international entrants to attend this year's event.

“Our brand is all about delivering affordable fun and entertainment and as such, we will also be running a number of promotional activities in the lead up to and during the event. Including the chance to ‘spin the wheel’ to win return flights for two to Kuala Lumpur, AirAsia branded merchandise and more at our branded booths in The Hordern Pavilion, Moore Park and AirAsia X marquee at the event zone in Bondi Beach.

“Moreover, City2Surf is not just about the run; it is about making a positive impact together. By participating, we are all supporting various charities and community organisations dedicated to creating a better world for us all. We are looking forward to welcoming strong numbers of overseas participants to Sydney, providing a truly multicultural celebration of running.”

Jeremy Kann, Vice President, Global Partnerships Asia Pacific for The IRONMAN Group, organisers of the City2Surf, welcomed AirAsia X to this year’s event.

Kann added “the City2Surf team is thrilled to welcome AirAsia X onboard as a partner for the 2023 event.

“Over more than 50 years the City2Surf has grown into the world’s largest fun run and a bucket list event for runners from around the world and we look forward to working with AirAsia X to bring more athletes from Malaysia and across Asia to the event.

“The City2Surf has a great community atmosphere, with it bringing people from all walks of life

together and is a great celebration of being active and all that is great about Sydney,” he said. “With just under two weeks to go until this year’s event we already have more 70,000 runners set to join us on the start line and we look forward to that continuing to grow between now and Sunday 13th August.”

Image: The start of the 2022 City2Surf. Credit: Tim Bardsley-Smith.

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