Australasian Leisure Management
Feb 9, 2022

98 Gym brings signature high performance training program to Brisbane

Having established their signature strength and training program in Sydney, and recently Melbourne, 98 Gym is opening the doors of its new Brisbane studio in West End on 12th February.

Chris Feather and Russell Crowe founded 98 Gym in 2010, and describe their training hub as "a strength and conditioning powerhouse, with an unrivalled offering for those who value performance, hard work and commitment, coupled with a strong and supportive community".

Since it was established 11 years ago, 98 Gym has grown into a triple-location training hub, with a 2,000+ strong community via the 98 Training mobile app.

Training its clients as if they were professional athletes, 98 Gym is all about its community, attracting a wide range of clientele - from professionals and corporates to elite athletes and sports teams. Brisbane’s community will now be able to experience 98 Gym’s unique proposition firsthand.

The classes offer comprehensive, progressive strength and conditioning programming, designed to ensure members continuously improve.

Not your average gym, the 98 Training program is built and rigorously tried and tested by top athletes. Team 98 consists of trainers from an unparalleled variety of backgrounds including former athletes and members of the defence force.

Key to developing the 98 Gym program is current Head of Strength at the Sydney Roosters, Kev Toonen and Head of Strength and Conditioning, Travis Touma - who has recently joined as 98’s Program Director and is the current Head of Performance at the South Sydney Rabbitohs.

At the helm of the Brisbane facility is 98 Gym founder Chris Feather, former professional rugby league player, alongside renowned Personal Trainer Matt Chapman, who are excited to be bringing 98’s signature training style to Queensland.

Feather advises “after building a strong community of members in our Sydney and Bondi gyms, we’re looking forward to seeing our first Brisbane studio in full swing. We’ve already seen the Brisbane community embrace our unique training philosophy via the 98 Training App and look forward to seeing the enthusiasm continue in-studio.

“We can’t wait to show Brisbane what we’re all about and helping the local community get the very best out of themselves both in and out of the gym. While our program caters to ‘everyday athletes’, at 98 we train our clients as if they were professional athletes. We attract clients that hold the same values as us - it’s all about integrity, resilience, persistence and hard work, rather than aesthetics and ego.

“We believe if you dedicate yourself to your training, educate yourself and work hard, you’ll perform better in every aspect of your life - physical, cognitive and social.

“At 98, it’s not about being the fittest in the room - it’s about being the most committed. We prefer ‘toughness’ over ‘fitness’, and we focus on the team as a whole, not just the self. We can’t wait to see what Brisbane brings to the table.”

Doors will open at 9am at 202 Montague Rd, West End on Saturday, 12th February, with 98 Gym operating to standard COVIDSafe practices and density limits. At 10am, 98 Gym’s signature session will kick off for VIP invites.

98 Opening
What:    98 Brisbane opening in Brisbane with signature Game Day session
When:   Doors open at 9am for the 10am session on Saturday 12th February 2022
Where: 202 Montague Rd, West End, QLD 4101

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