WTTC and Deloitte unveil initiative to ensure tourism success during the digital revolution

World Travel and Tourism Council (WTTC), the body representing the global travel and tourism private sector, and Deloitte have jointly launched an initiative The Future of Work Transformations in Travel & Tourism  to ensure a successful transformation in the digital revolution.

WTTC and Deloitte will begin the groundwork immediately with plans to unveil The Future of Work in Travel & Tourism report in April 2020 at the WTTC Global Summit in San Juan, Puerto Rico.

Accounting for one in 10 jobs, tourism is a key driver of job creation. WTTC and Deloitte will collaborate to support the tourism sector in addressing the anticipated work and workforce shifts in the sector and associated public policy impacts.

The Future of Work in Travel & Tourism report will bring together industry expertise to identify sector best practices and public policy recommendations, to help tourism businesses navigate future of work challenges over the next decade and beyond.  

WTTC advise that evolution in the tourism space, along with shifts taking place across the global workforce, will continue to drive the need for businesses to pay special attention to talent models – particularly as they look to new digital technologies to improve the experience of travel.

The Future of Work in Travel & Tourism report will provide insights for businesses taking on these challenges, including relevant and actionable recommendations that will support a reimagination of work and workforce across the tourism sector.

Gloria Guevara, WTTC President and Chief Executive notes: “With one in five of all new jobs created in the last five years coming from Travel & Tourism and 100 million jobs expected to be created by the sector worldwide in the coming decade; it is vital that our sector is fully prepared to make the most of this opportunity.

“This means that we must understand the roles which people will be performing across our sector; the influence of technology in enhancing the way that companies work with consumers; and the importance of government policy to facilitate best practice and innovation across the sector. We look forward to working with Deloitte on this crucial piece of work.”  

Guy Langford, Vice Chairman and US leader of the Transportation, Hospitality & Services industry, Deloitte LLP added: “As a trusted leader and recognised organisation within the travel & tourism sector globally, WTTC is an ideal research partner to explore industry challenges, and help organisations sustain growth in the golden age of travel.

“The Future of Work in Travel & Tourism report will allow us to rethink how work and workforces enabled by digital transformations can enhance customer experiences across a number of industries including hotels, cruises, airlines, transportation and restaurants – all supported by the collaboration and coordination of public and private sectors.”