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Jul 21, 2024

World Athletics launches Athletics Rush fan engagement tool

Events / Sport / Marketing / Technology

Looking to engage new fans, World Athletics, in collaboration with TapNation, has announced the launch of Athletics Rush, a runner-style game that offers players the chance to earn rewards and win prizes.

Available via Google Play and the App Store from today (22nd July), Athletics Rush takes users on a journey where they can master athletics challenges, travel through countries and compete on global leaderboards.

To mark the launch, special prizes including entry into a draw to win a VIP trip to the World Athletics Championships Tokyo 25 are up for grabs.

The top 100 players on the leaderboard by 25th August will win prizes including headsets provided by World Athletics Partner Sony, athletics footwear and apparel, and World Athletics goodies, while the top 10,000 players will enter the draw for a chance to win a trip to the World Athletics Championships in Tokyo.

Integrating various athletics events into gameplay, Athletics Rush introduces players to the exhilarating world of the sport. Users can perfect their skills in diverse game modes, collect medals and climb leaderboards in pursuit of prizes.

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