Australasian Leisure Management
Apr 9, 2024

World Athletics to become first international federation to award prize money at Olympic Games

World Athletics has announced it will become the first international federation to award prize money at the Olympic Games.

The global governing body said a total prize pot of US$2.4 million will be offered for this summer's Olympics in Paris, with gold medallists receiving US$50,000. This will be extended to silver and bronze medallists at Los Angeles 2028.

World Athletics President Lord Sebatian Coe called the decision a "pivotal moment", telling the BBC that the organisation wanted to create a "stable financial landscape" for athletes.

There will be 48 athletics events in Paris, with relay gold medallists to share their prize money among the team.

The prize money will not apply at the Paralympics.

Lord Coe advised "the introduction of prize money for Olympic gold medallists is a pivotal moment for World Athletics and the sport of athletics as a whole, underscoring our commitment to empowering the athletes and recognising the critical role they play in the success of any Olympic Games.

"While it is impossible to put a marketable value on winning an Olympic medal, or on the commitment and focus it takes to even represent your country at an Olympic Games, I think it is important we start somewhere and make sure some of the revenues generated by our athletes at the Olympic Games are directly returned to those who make the Games the global spectacle that it is."

Asked if prize money went against the Olympic spirit, Coe defended the move, stating "I don't see that making life a little easier for the athletes, allowing them maybe to stay on in the sport a little bit longer, to give them the financial independence to train, and maybe in a more sophisticated way is anything other than sitting behind good firm Olympic principles."

World Athletics said the format and structure of prize money for the 2028 Games will be announced nearer the time, adding that the payment of prize money will depend on athletes "undergoing and clearing the usual anti-doping procedures".

Given the Olympics' origins as an amateur sports event, the International Olympic Committee (IOC) does not award prize money but distributes funding through international federations (IF) and national Olympic committees (NOC).

The Australian Olympic Committee has a medal incentive scheme, which sees athletes paid $20,000 for gold, $15,000 for silver and $10,000 for a bronze medal.

However, Australian athletes only get one payment for their best result, and it's conditional on them maintaining their training for the next Olympics.

The United States Olympic and Paralympic Committee awarded $US37,500 to gold medallists at the last Summer Games in Tokyo in 2021. Singapore's National Olympic Council promises $S1 million ($1.1 million) for Olympic gold, a feat only achieved once so far by a Singaporean competitor.

Image credit: Shutterstock.

Related Articles

IOC launches Olympism365 Innovation Hub
Apr 5, 2024
IOC President marks 100 year anniversary of the Olympic Winter Games
Mar 17, 2024
Dispute continues over new Tahiti judging tower for 2024 Olympic surfing competition
Mar 13, 2024
Patrick Johnson awarded 2023 IOC Gender Equality, Diversity and Inclusion Champions Award for Oceania
Mar 10, 2024
World Athletics advises of success of #WeGrowAthletics campaign in campaign report card
Mar 8, 2024
Beijing selected as host for 2027 World Athletics Championships
Feb 29, 2024
World Athletics and Sony sign new sponsorship agreement
Jan 25, 2024
ASC invests additional $2 million to support athletes ahead of Paris 2024 Games
Dec 13, 2023
IOC President offers sporting world support for displaced people at Global Refugee Forum
Dec 12, 2023
IOC highlights its efforts undertaken towards sport integrity
Dec 10, 2023
World Athletics survey reveals 75% of athletes directly impacted by climate change
Nov 30, 2023
World Athletics Athletes' Commission elects Valerie Adams as Chair
Oct 26, 2023
IOC approves inclusion of five additional sports for Los Angeles 2028
Oct 17, 2023
IOC President announces plans to create Olympic Esports Games
Oct 14, 2023
IOC announces hosts for new Olympic Qualifier Series
Oct 13, 2023
IOC renews partnership withand UN Women to boost gender equality in Sports
Sep 19, 2023
$1.5 million donated to support Queensland Olympians and Paralympians ahead of Paris 2024
Jul 26, 2023
Federal Government announces $20 million Paris 2024 Olympic and Paralympic Preparation Fund
Jul 24, 2023
World Athletics questions European Court of Human Rights decision on Caster Semenya
Jul 11, 2023
IOC President Thomas Bach suggests Chinese Government consider bid to host 2036 Olympic Games
May 10, 2023
Paris 2024 chooses Tahiti as site for Olympic surfing events
Dec 16, 2019
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.