WIFA and Sport Alliance invite input to global survey on gender diversity and equity in the fitness industry

Germany-based software company Sport Alliance, together with the Women in Fitness Association (WIFA), are asking fitness industry professionals and stakeholders participate in a survey to collect important information about the current status of gender diversity, equity, equality and inclusion in the fitness industry.

Introducing the survey, a media release advises “society is undergoing a major transformation, and the fitness industry is also making its contribution. Sustainability and a healthy lifestyle are more in vogue than ever before.

“While the fitness industry is increasingly positioning itself as a health provider, other socially relevant topics are not so much addressed in the industry. This includes gender diversity and equity.”

Artur Jagiello, Head of Marketing & Communications at Sport Alliance, explained "gender equality and an open approach to the issue is now more than ever a relevant part of our modern civil society. With our survey, we want to shed more light and raise awareness of this issue.”

Jennifer Halsall-de Wit, WIFA’s Chief Operating Officer, added "the study on gender diversity and equity in the fitness industry is intended to remain a living project. We will not close it after the initial distribution round, but will continuously collect data to monitor developments. Every voice counts and we welcome everyone to contribute to this important issue.”

Findings from the survey will then be summarised, with an expected publication date in the second quarter of 2022, and actionable recommendations for the fitness industry developed in order to take proactive steps to progress in these areas and strengthen the image of the global fitness industry.

Participation in the survey is anonymous, free of charge and requires little time with anyone who is employed in the fitness industry invited to participate regardless of age, gender or position.

A 2021 survey from Barbend identified widespread harassment of women across various types of fitness facilities, perpetrated by fellow members, by trainers and staff and by owners of facilities.

Click here to take the survey.