Victor teams up with Badminton Asia Confederation as exclusive equipment partner

The Badminton Asia Confederation (BAC) and leading racquet sport brand Victor have signed a three-year agreement to provide players and all BAC’s major events with its quality court equipment and shuttlecocks through 2014 to 2016.

The partnership was confirmed at the recent 2014 Badminton Asia Youth Championships taking place in Taiwan by Bill Chen, President of Victor Rackets Corporation and and Dato Sri Mohd Nadzmi Mohd Salleh, President of the Badminton Asia Confederation, making Victor the Exclusive Official Equipment and Exclusive Official Shuttlecock Sponsor for BAC.

The event sponsorship includes the Badminton Asia Championships, Badminton Asia Youth Under-19 Championships, Badminton Asia Youth Under-15 and Under-17 Championships, Badminton Asia Inter Team Championships, and the Badminton Asia Mixed Team Championships, all Asia’s top-level regional badminton events. VICTOR will also provide products to support the BAC Asian Development Programme. In return, the agreement offers VICTOR licensing and marketing rights around the events.

Welcoming the partnership, Chen explained “it is a great honor and responsibility for Victor to contribute to BAC’s vision to develop badminton all over Asia.

“Asia has always been the powerhouse of the sport. The partnership with BAC signifies Victor's deep commitment to support Asian badminton at all levels of the game, especially the young generation, to keep the good tradition and to elevate badminton to new heights.”

“As a Taiwanese brand, (we look) forward to providing equipment of the best quality to help players reach their full potential, and to helping shape the future success of Asia.

“We are happy that we have formed this close relationship with BAC that will further expand Victor’s position and presence as the leading badminton brand in the sport.”

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