Australasian Leisure Management
Nov 10, 2016

Velocity Frequent Flyer launches Velocity Live experience program

Velocity Frequent Flyer, the award winning loyalty program of Virgin Australia, has partnered with TEG Live to launch Velocity Live – a new member-only hub for live experiences and event offers.

The partnership with TEG Live has seen the arrival of the Velocity Live hub which offers members access to events and pre-sale tickets, the ability to earn Velocity Points, premium seating allocations and money-can’t-buy competitions and experiences.

Introducing the program, Velocity Frequent Flyer Chief Executive Karl Schuster stated “Velocity Frequent Flyer is all about making our members’ dreams come true and what better way to do that than combine travel with some of life’s other greatest passions, such as music, sport and theatre.

“Velocity Live will make our members feel like VIPs regardless of their Velocity status, and give them access to once-in-a-lifetime experiences and the opportunity to earn Velocity Points in the process.

“Importantly, each offer available on Velocity Live has been tailored specifically for our members, and thanks to our new partnership with TEG Live we are fortunate enough to have access to some of the world’s best events, including Keith Urban’s upcoming ripCORD tour.”

Velocity member Urban was present at the recent launch, giving a performance at the launch of his songs and advising of the stories behind the writing, producing, and recording of his eighth studio album ‘RIPCORD’.

Urban stated “playing 'live' is what it's all about for me ... it's that feeling of connection (and) that’s what we’re bringing to all of Velocity’s Loyalty members.”

For launch, Velocity members can purchase premium tickets to Keith Urban’s ripCORD tour in December, KINKY BOOTS, PAW Patrol Live! Race to the Rescue, Sesame Street presents Elmo’s Super Fun Hero Show and, coming soon, more exciting Brickman LEGO® exhibitions.

The first competition available is giving 17 Velocity members plus a guest the chance to win a sold-out ‘Once in a Lifetime’ package to Keith Urban’s ‘ripCORD World Tour Australia 2016’ in December.

For more information go to www.velocityfrequentflyer.com/velocitylive

Image: Karl Schuster and Keith Urban at the Velocity Live launch.Image courtesy of Velocity Frequent Flyer.

24th October 2016 - TEG APPOINTS TIM MCGREGOR AS TEG LIVE MANAGING DIRECTOR

24th August 2016 - KEITH URBAN ANNOUNCED AS FIRST ARTIST TO HEADLINE NEW ICC SYDNEY THEATRE

4th July 2016 - TEG ACQUIRES TOURING BUSINESS OF VETERAN PROMOTER PAUL DAINTY

13th October 2014 - JETTS 24/7 FITNESS GROUP LAUNCHES AUSTRALIAN-FIRST PARTNERSHIP WITH VELOCITY FREQUENT FLYER

7th August 2012 - VIRGIN LAUNCHES EVENT TICKETING PARTNERSHIP

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