UTMB World Series partners with global trail running brand Aonijie

UTMB World Series has entered into an exclusive three-year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official hydration pack supplier for all UTMB World Series events, enhancing the experience for runners everywhere by offering high-quality gear in UTMB World Series colours.

The partnership with UTMB World Series marks Aonijie’s first international partnership. The collaboration reflects UTMB World Series and Aonijie's shared values of excellence, accessibility and a mutual passion for trail running.      

Founded in 2011, Aonijie is a Chinese brand which has achieved global recognition for its trail running equipment. Known for its innovation in performance and comfort, the brand has focused on product development and refinement while establishing itself in the Asian market. Aonijie has earned a solid reputation for delivering quality products at an affordable price, equipping both beginners and experienced runners while making the sport more accessible.

In celebration of this collaboration, Aonijie will launch a dedicated line of UTMB World Series hydration packs. Designed to withstand extreme natural conditions, this new range will deliver durability, light weight and comfort, meeting the demands of both elite athletes and trail enthusiasts.

Céline Prévost, Commercial Director of UTMB Group noted "this partnership is a perfect fit for us. Aonijie is a brand on the rise with a deep-rooted passion for trail running. Their technical expertise, commitment to pushing the boundaries of innovation, and dedication to making their products accessible align perfectly with the vision of UTMB Group. We can't wait to see Aonijie hydration products become part of our events and witness the positive impact of this collaboration."

Xu Zhihui, founder of AONIJIE added "partnership with UTMB Group and its UTMB World Series is very significant for our brand. UTMB Group has a profound influence in the world of trail running. The culture of its events and the group's dedication to the runner experience are truly inspiring. AONIJIE is committed to research and innovation in trail running gear, striving to deliver high-quality products to runners. Through this collaboration, we aim to enhance the global reach of our products, contribute to the growth of trail running, and offer new experiences to runners worldwide." 

For more information on UTMB Group and its UTMB World Series

For more information on Aonijie