Australasian Leisure Management
Jun 8, 2024

UAE to host 2025 edition of Games of the Future

Following a competitive bidding process, featuring expressions of interest from nine prospective bidders, the United Arab Emirates (UAE) has been declared as the official host and destination of the Games of the Future 2025 during the inaugural World Phygital Summit in the Turkish city of Istanbul.

The pinnacle event in phygital* sport, the Games of the Future is an international tournament that brings together athletes who demonstrate superior skills across both physical and digital competition.

Over 300 international teams are expected to participate in the multi-sport event which will feature a number challenges over wide range of disciplines including phygital football, phygital hockey, phygital skateboarding and phygital MMA.

Advising of the hosting, Phygital International Chief Executive, Nis Hatt commented “the global popularity of phygital sports grows by the day, and we're expecting a sell-out tournament again next year.

“We're thrilled to pass the phygital flame over to UAE whose top notch winning bid, and clear long-term commitment to developing a healthy, active population, has me in no doubt that the event will be a huge success.

Ghanim Al Hajeri, Director General of the UAE General Authority of Sport, added “we are proud to be hosting this innovative and unique tournament that merges cutting-edge technology, popular video gaming, and traditional sport.

“We're confident that hosting the 2025 Games will not only cement us as leaders in the sporting world, but also incentivise our national digital community towards an active lifestyle and help us reach our national sporting goal of 75% active population by 2031."

The Games of the Future places no restrictions on its participants and welcomes everyone, regardless of their age, gender and nationality. Phygital International expects Games of the Future 2025 in the UAE to welcome thousands of world-class athletes and esports persons from as many as 100 countries, as part of national and multinational teams.

*Phygital (physical plus digital) is a marketing term that describes blending digital experiences with physical ones.

Image: The 2024 Games of the Future in the Russian city of Kazan. Credit: Phygital International.

Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.