Australasian Leisure Management
Mar 15, 2024

Esports Festival to attract thousands of fans to Melbourne

Global digital gaming festival DreamHack is being held in Melbourne this April. Delivered via a partnership between DreamHack, TEG, Victorian Government and ESL FACEIT Group, the event is expected to attract thousands of fans to Melbourne.

DreamHack Melbourne 2024 will transform Melbourne Park from Friday, 26th April to Sunday, 28th April – backing local jobs, boosting businesses and attracting thousands of gaming enthusiasts from interstate and overseas to Australia’s digital games capital.

The Victorian Government’s landmark partnership with DreamHack has secured the epic event in Melbourne until 2028, through Victoria’s tourism and events company Visit Victoria.

TEG Group Chief Executive Geoff Jones enthused “TEG is delighted to be partnering with the Victorian Government and ESL FACEIT Group to bring DreamHack back to Melbourne for the next five years.”

The renowned gaming lifestyle festival was founded in Sweden in the early 1990s and has grown to become a global destination for gamers, with events held across Europe, North America, and Melbourne.

This year’s DreamHack Melbourne will boast a program featuring professional and amateur esports competitions and is headlined by the League of Legends Circuit Oceania Grand Final and the region’s best Counter-Strike 2 teams contesting the ESL Challenger.

The event will also feature cosplay competitions, panels, art, activities, expo, screenings, live music, and more – backing Victoria’s jam-packed esports and gaming calendar, which also includes Melbourne International Games Week (MIGW) and PAX AUS in October.

With millions set to stream the festival online via popular esports streaming services, DreamHack puts Melbourne on the map and cements Victoria’s status as the engine room of Australia’s digital games industry.

As the national capital for digital gaming, Victoria is home to more than 45% of Australia’s digital gaming businesses and generates 40% of digital games development income according to a 2023 ABS report.

DreamHack Melbourne 2024 tickets are now on sale.

For more information, visit dreamhack.com   

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