Australasian Leisure Management
Oct 1, 2017

Tracey Gaudry leaves Hawthorn Chief Executive role after five months

The Hawthorn Football Club have reportedly sacked Chief Executive Tracey Gaudry, just five months after she was appointed as the first woman to run an AFL club.

Fairfax Media have reported that Gaudry will depart after attracting negative feedback from Hawks officials and football department staff.

A former Olympic cyclist and Athletics Australia official, Gaudry replaced the MCG bound Stuart Fox in May.

Gaudry, who is also a Vice President of world cycling’s governing body UCI, had no prior AFL industry experience when she took on the role, with Hawthorn President Richard Garvey saying on her appointment that the board was excited to bring in an outsider who could drive change at the club.

Gaudry (pictured) competed as a road cyclist at the 1996 and 2000 Olympics and was ranked third in the world at her peak.

After winning four premierships over the past decade, the Hawks finished last season in 12th place.

One of the AFL’s biggest clubs with more than 75,000 members, the Hawks are aiming to develop new multi-million dollar headquarters at Dingley in Melbourne’s south-east over the next decade.

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30th August 2017 - RICHMOND ATTRACTS AFL’S BIGGEST CROWD NUMBERS THROUGH 2017 SEASON 

10th August 2017 - AFL ON TARGET TO BREAK 6.5 MILLION ATTENDANCE RECORD 

8th August 2017 - MELBOURNE FOOTBALL CLUB PARTNERS WITH SPORTSHOSTS TO DRIVE FAN ENGAGEMENT 

1st May 2017 - HAWTHORN MAKES HISTORY WITH APPOINTMENT OF TRACEY GAUDRY AS FIRST FEMALE CLUB CHIEF EXECUTIVE IN AFL

22nd March 2017 - MCG SET TO BREAK CROWD ATTENDANCE RECORDS

17th February 2017 - RISING COSTS SEE AFL RECORD $17.8 MILLION LOSS IN 2016 

23rd December 2016 - MCC APPOINTS STUART FOX AS NEW CHIEF EXECUTIVE 

15th November 2016 - AFL ADVISED TO PLAN FOR LONG TERM INTEREST IN WOMEN’S COMPETITION

25th August 2016 - AFL 2016 MEMBERSHIP DATA SHOWS HAWTHORN AS THE BEST SUPPORTED CLUB 

29th April 2016 - AFL FORMS WOMEN’S ADVISORY GROUP

1st April 2016 - ONE THIRD OF AUSTRALIAN WOMEN BACK AN AFL CLUB

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