Tourism Western Australia welcomes new Chief Executive

Tourism Western Australia's Board Chairman Kate Lamont has welcomed the appointment of Stephanie Buckland as the new permanent Chief Executive of Tourism WA.
Lamont said Buckland had done an outstanding job as the acting Chief Executive (a position she has held since January last year) overseeing a significant agency restructure, while at the same time implementing a range of new initiatives that had advanced tourism in WA.
Lamont explained that Buckland "developed our new brand, 'Experience Extraordinary Western Australia', which showcases the unique experiences WA has to offer which can't be found anywhere else in Australia or the world.
"Stephanie also brought the new brand to life with the very successful 'Extraordinary Taxi Ride' campaign, which reached a global audience of 90 million people and generated a $13 to $1 return on investment."
In addition, Buckland negotiated a significant three-year cooperative marketing agreement with Jetstar, which is linked to a 60% increase in passenger capacity into Perth from Sydney, Melbourne, Brisbane and the Gold Coast.
"Stephanie is well qualified for this role and brings a high level of commercial acumen to the agency," Lamont added.
Buckland was formerly the Executive Director of Marketing at Tourism WA, after joining the agency from Bankwest, where she was Head of Marketing. Prior to joining Bankwest she worked for Pfizer Consumer Healthcare for 12 years, both in the USA and Australia.