Tough Mudder to expand in Middle East with Oman events

Global endurance event brand Tough Mudder is to bring its obstacle endurance events to Oman as part of a multi-year licensing partnership with Sabco Sports.

The partnership will commence with two Tough Mudder events being hosted for the first time in the Sultanate - in the capital of Muscat on 30th November and in the southern city of Salalah  on a date still to be finalised.

The event formats coming to Oman will include the Tough Mudder 5K and the Mini Mudder event for children.

Sabco Sports Managing Director Nic Cartwright explained “we believe this will become the biggest participation event in the calendar. Tough Mudder is such a fun event that is enjoyed all over the world and Oman has such great venues to host these two events.”

Cartwright added that the Muscat event will take place in the heart of the city’s emerging urban development Madinat Al Irfan which encompasses the Oman Convention and Exhibition Centre.

Oman is the second country in the Middle East to host a Tough Mudder, following the UAE which first held the event in 2016.

With more than three million global participants across five continents, Tough Mudder will this year host more than 150 events across nearly a dozen countries including the USA, United Kingdom, Germany, Australia, United Arab Emirates, Canada and three new hosts: South Africa, Oman and the Philippines.

Tough Mudder co-founder and Chief Executive Will Dean added “we have heard so much about Oman, and it is a country that is growing on the world stage. We are very impressed by the plans that Sabco Sports have presented for our events and we are very happy to see two events in the first year.”

Image: Tough Mudder in Dubai.

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