Three million reasons to celebrate the value of tourism in New Zealand

Tourism New Zealand is delighted by 2014/15 statistics that show the nation attracted three million international visitors annually for the first time, saying it spells jobs, income and economic value for all New Zealanders.

Highlighting that tourism is this country’s biggest services export, Tourism New Zealand’s Chief Executive Kevin Bowler stated “the International Visitor Survey showed total international visitor expenditure up 28% to $8.7 million, and now having topped three million arrivals, it’s good news for all New Zealanders.

“International visitor spend is distributed widely across the economy; it’s not just accommodation or tourism activities that benefit; spending occurs at the local supermarket, petrol station, dairy, retail shops, and a myriad of other local businesses.”

Even before this recent surge in visitor numbers, the tourism industry was directly responsible for nearly 100,000 jobs (4.7% of employment) in New Zealand. A further 73,000 people are indirectly employed bringing the total number of people employed as a result of tourism to around 170,000 (or 8.3% of all New Zealand’s employment)*.

Bowler added “we are also starting to see more visitors arriving outside of the traditional summer period and a wider regional distribution of visitor spending – all positive signs for the long-term growth of the industry and New Zealand’s regions.”

Statistics New Zealand’s latest International Visitor Survey shows that for the year-ending 30th June 2015, over three million visitors came to the country, an increase of 7.3% on the previous 12 months.

Leading the way was the Australians at 1.29 million maintaining steady growth of 4.1%.

New Zealand’s second largest source of visitor arrivals are the Chinese at 315,248, growing at 29.5% year on year.

The UK, USA, Germany and Japan round out New Zealand’s top six source markets.

Bowler says potential visitors to New Zealand continue to associate the country with landscapes and scenery, wildlife, and adventure, concluding “for the past 15 years we have been playing to these strengths through the 100% Pure New Zealand campaign, during which time annual visitor arrivals have grown from around 1.54 million to where they are today.”

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