Technogym announces week of exercise for Let's Move For A Better World 2020 campaign

Technogym's worldwide social campaign - Let's Move For A Better World - promoting Wellness and fight sedentary lifestyle is back with a new format developed for fitness and wellness clubs

Having been postponed from earlier this year, Let's Move For A Better World 2020 will run from 9th to 15th November, involving thousands of fitness facilities around the world with a new format full of fitness events, challenges, online and offline activities.

During Let’s Move Week 2020, fitness clubs who are part of the global campaign will be able to engage their members with custom on site events, create live and on demand workouts thanks to the new streaming opportunities offered by mywellness 5.0, promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks.

Technogym will offer the clubs joining the campaign the possibility to download the Let's Move Week Marketing Kit with all the promotional contents artworks: images, videos, posters and more.

Aiming to support the fitness industry in regaining momentum after a difficult year, involve members and activate new ones, promote the physical and mental health of people by expanding the fitness community, participants can join in Let's Move Week whether working out in a facility or at home.

The engaging aspect of the initiative also shows how it can help in increasing customer loyalty, motivation, and attendance. By focusing on the community of each centre, the campaign helps in boosting team spirit by encouraging the achievement of a common goal. The 2019 edition led to important developments for the participating gyms showing how attendance increased on average by 26%, new memberships by 15% and 86% of the people involved in the centre (trainers and staff) noted an improvement in team spirit during trainings, which consequently enhanced the working environment and ensured a better atmosphere among customers.

Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.

The Let's Move for a Better World campaign encapsulates Technogym’s mission of spreading the wellness message on a global scale with Technogym believes that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values.

For more information go to www.technogym.com/letsmove-week-2020/