TCL and FIBA announce winners of 'Break & Believe' global campaign

Leading intelligent technology company TCL partnered with International Basketball Federation (FIBA) to deliver a global campaign 'Break & Believe' seeking to inspire schoolgirls to develop their self-confidence and unleash their potential through basketball around the world.

Since May, National Federations around the world took part in the 'Break & Believe' campaign by organising local basketball events. By arranging an opportunity to meet and listen to current and former female players and coaches, young girls heard stories about how basketball and sport promote self-confidence and can help them overcome challenges in their lives.

An eight-person panel of judges comprising TCL and FIBA female executives selected the final winners from China, Egypt, Greece, Turkey and Zimbabwe as they best captured the spirit of the campaign through their submission videos. The videos were shown at the FIBA Women's Basketball World Cup 2022 which finished yesterday in Sydney.

Each winning team will soon receive products including a TCL TV and a soundbar. Participants from all over the world will receive a certificate and a Women in Basketball photo book as a token of appreciation.

As a global partner of FIBA, TCL extended its support to FIBA's 'Her World, Her Rules' program (HWHR) this year and launched the 'Break & Believe' campaign. The HWHR program plays a crucial role in FIBA's 'Women in Basketball' strategic priority, and one of its goals is to increase female participation in the sport through various projects and initiatives.

Yuki Wei, Vice President of TCL Technology notes "At TCL, we strongly believe that those we inspire today will inspire us tomorrow. I am thrilled that we can help more girls take up sport, reach their full potential and show the results to a global audience through our technology solutions."

'Break & Believe' is part of #TCLforHer, TCL's flagship global CSR initiative focused on the empowerment and personal development of girls and women worldwide. To amplify #TCLforHer values and celebrate female communities, the #TCLforHer global advertising campaign was broadcasted during the FIBA Women's Basketball World Cup 2022.

Image: TCL and FIBA ‘Break & Believe’ campaign