Sydney Roosters partners with crypto exchange Coinstash for 2025 NRL season

The NRL’s Sydney Roosters and Coinstash, one of Australia’s fastest-growing cryptocurrency exchanges, have partnered for the 2025 NRL season.

The major sponsorship deal means NRL fans will soon see the popular crypto brand prominently displayed on team brand assets, including the Roosters’ official media polo worn by coaching staff and players, and across LED signage at Allianz Stadium during home games.

Coinstash and the Sydney Roosters will also collaborate on fan-focused promotions and match-day activations, designed to educate supporters about cryptocurrency and introduce them to exclusive offers and experiences.

The announcement comes as Coinstash celebrates reaching a significant growth milestone, recently surpassing $1.3 billion in total trading volume, with trading volumes growing over 300% between Q4 2023 and Q4 2024. This impressive growth reflects the wider mainstream adoption of digital assets, with record numbers of Australians integrating cryptocurrencies into their investment portfolios.

Coinstash Co-founder and Chief Executive Ting Wang said the sponsorship is a strategic step aligned with the company’s broader mission of bringing cryptocurrency into the financial mainstream:

Wang noted “partnering with the Sydney Roosters gives us a powerful platform to connect directly with Australians who love their sport and are increasingly curious about cryptocurrency. As we surpass important growth milestones, collaborations like these allow Coinstash to make crypto investing more accessible, relatable, and integrated into everyday life.”

Sydney Roosters COO Jarrod Johnstone welcomed the partnership as an innovative step forward for the club adding “Coinstash is an impressive Australian success story, and we’re delighted to welcome them into the Roosters family. We believe their forward-looking approach to finance and digital assets will resonate strongly with our supporters, and we look forward to creating exciting fan experiences together during the upcoming NRL season.”

Coinstash was founded in 2017, providing Australians with a secure and easy-to-use platform to buy, sell, and manage a broad range of cryptocurrencies. The platform, often the first in the world to list emerging tokens like TRUMP and MELANIA, has a catalogue of over 1,000 digital assets and a rapidly expanding customer base, positioning itself as the go-to cryptocurrency exchange for both seasoned investors and newcomers alike.

The sponsorship of the Sydney Roosters highlights Coinstash’s continuing growth trajectory and the increasing acceptance of crypto within mainstream Australian culture.

For more information, visit www.coinstash.com.au. 

Image below. Coinstash Chief Executive Ting Wang with Sydney Roosters COO Jarrod Johnstone