Sydney Olympic Park launches ‘365 Things to See and Do’ marketing initiative

Aiming to highlight its range of activities and venues, Sydney Olympic Park has launched a new promotional campaign ‘365 Things to See and Do’.

Created by advertising agency Bastion Banjo, the campaign will run across cinema, BVOD, online and social, and out-of-home advertising at Sydney Olympic Park.

The commercial will appear in a 60 second format in cinemas, a 30 second format on television with five individual films covering different aspects of life in the precinct, including: sport and recreation, arts and culture, learning and discovery, community, and family and leisure activities.

Social media channels will showcase a unique experience every day, and visitors will also be invited to share their experiences online with the hashtag #365things.

The campaign is supported by an augmented reality installation, executed by experiential agency Urban at the Sydney Olympic Park train station where a four-metre high ‘O’ becomes an interactive directory of the precinct through users’ mobile phone screens, and highlights various activities people can undertake.

The augmented reaility (AR) experience is triggered by a four metre high ‘O’

A smaller AR structure will also appear at major sporting events - including the T20 World Cup, National Athletics Trials, select BBL and AFL matches and State of Origin – and concerts taking place at Sydney Olympic Park throughout the year.

Introducing the campaign, Sydney Olympic Park Senior Manager Marketing and Communications, Brett Morgan commente “Sydney Olympic Park rightfully has a reputation as the premier sports and major events precinct in Australia, but what many people don’t realise is there is another side to the place, with vast outdoor spaces, public art, over 50 dining options, playgrounds, wildlife sanctuaries and culturally-significant sites that well and truly pre-date the Olympic Games.

“Sydney Olympic Park rightfully has a reputation as the premier sports and major events precinct in Australia, but what many people don’t realise is there is another side to the place, with vast outdoor spaces, public art, over 50 dining options, playgrounds, wildlife sanctuaries and culturally-significant sites that well and truly pre-date the Olympic Games.”