Australasian Leisure Management
Jul 8, 2013

Surprise award recognises 10 years of exceptional service to holiday parks

Holiday Accommodation Parks Association of New Zealand (HAPNZ) Chief Executive Fergus Brown has received the sector's highest award for 10 years of exceptional service.

The TOP 10 Outstanding Service to the Holiday Park Industry Award was presented to Mr Brown at an awards dinner in Masterton last week, during the 2013 Holiday Parks Conference.

HAPNZ President Richard Gunson says it was very difficult keep the award a surprise from Brown, as he organised the conference, stating that in the ten years since Brown took on the top job in 2003, the holiday parks sector has taken a huge leap forward.

Gunson explained "his advocacy, political contacts and energy has moved us from a place where we were standing still to a sector that is now involved in a multitude of exciting and innovative projects to improve business performance."

Recent initiatives include a Business Confidence Monitor to regularly assess the mood of HAPNZ's 300 members and measure trends, a video that invites Chinese travellers to stay at holiday parks, and research which shows holiday park visitors contribute up to $733 million annually to the New Zealand economy.

Gunson also points to Brown's doggedness when he started in the role, which saw holiday park operators move from paper-based systems into technology and real-time bookings something today's Kiwi and international travellers expect.

Gunson added "this award is also in recognition of Fergus' leadership style. Both the people we deal with outside our sector and new HAPNZ members are amazed at how collaborative the holiday park sector is there is real unity."

Tourism Industry Association New Zealand (TIANZ) Advocacy Manager Geoff Ensor agrees, adding "through Fergus' actions, his values and his loyalty to his members, he has built a sector which operates like a family it is unique within the tourism industry."

He says Brown, who is also a TIANZ Board Director, is the consummate tourism professional who over a long period has earned enormous respect from the wider tourism industry.

Ensor concludes "nothing exemplifies Fergus' values more than his efforts to support members during the Christchurch earthquake. He is a tourism giant and TIANZ salutes the contribution he has made to the holiday parks sector and New Zealand's wider tourism industry."

Other awards presented included:

AA Spirit of Hospitality Award

Winner: Himatangi Beach Holiday Park


Owners Margaret and Dennis Penney received the award for the strong bonds they formed with their guests which resulted in a large volume of top scoring ratings in the online 'Been There Traveller' reviews on the AA's website.


TIANZ Innovation Award

Winner: Coromandel TOP 10 Holiday Park


This holiday park developed secure separate catering, dining and shower blocks to cater for large school groups. Innovations included building eight, three-tier bunks, which children love.


TIANZ Community Service Award

Winner: Papamoa Beach TOP 10


As part of a 'Boys Education Class', this holiday park spends up to two hours every week with boys who are being left behind at school, teaching them everything from how to mow lawns, painting and cooking to changing a car tyre, fire safety and dune planting.


Seekom Innovation in Online Marketing Award

Winner: Mercury Bay Holiday Park


This holiday park has shown innovation through 'creative room management', marketing two bedroom units four different ways, simply by putting a deadlock on one of the bedroom doors and including or removing consumables and servicing options. This offers visitors more budget options.


Jasons Smart Business Award

Winner: Athenree Hot Springs, Waihi Beach


This park is working smarter. It has introduced a comprehensive recycling programme which is saving it money and strengthening its brand.


Qualmark and Tourism Holdings Ltd Qualmark accreditation

For the first time ever, five



http://www.holidayparks.co.nz

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